Leisure

Join The Csr Business Club With Newcastle Rugby Foundation

Issue 57

The Newcastle Rugby Foundation is the charitable arm of both Newcastle Falcons and Newcastle Thunder.

The Foundation aims to motivate, educate and inspire via the power of sport across the North East and Cumbria. After celebrating our 15th birthday and the impact we have made of the communities we work it, we are mindful that there is still so much to achieve as we move forward. As a registered charity we are only able to do this with the kind support of grants, fundraising and Corporate Social Responsibility donations.

We know that CSR is important to most organisations but it can be difficult to set a realistic plan in this area. Knowing what to do that has a positive CSR outcome and having the resources to do it (financial and personnel) are the two biggest challenges. Partnering with the Newcastle Rugby Foundation as one of a number of businesses can be a solution to both these questions.

For example, the Newcastle Wheelchair Rugby Team will need a fund of up to £50,000 per annuum to achieve the desired goals for participation in the sport at both an adult and community level. Although it would be amazing to find a partner who is able to commit to this level on an ongoing basis, it is difficult to envisage that we would be able to ask for a commitment from a single company to fund this and so the CSR Club has been established.

In the example outlined above, if 10 businesses join the Club with a cost of £5,000 per business for two years, a fantastic foundation for the Newcastle Wheelchair Rugby team would be formed. Each business will work in partnership with Newcastle Rugby Foundation and be provided with rights from Newcastle Rugby.

By supporting the Newcastle Rugby Foundation, we hope you will see the opportunity to build and enhance your brand and make a huge difference to the people who benefit from our programme. You gov research suggests that;

71% of fans more positive towards companies who sponsor Community programmes.

79% of fans felt warmer towards the clubs as a result of Community programmes.

89% of sponsors believed CSR programmes have improved the perception of their business.

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