Week2Week Serviced Apartments
How would you describe the past year for Week2Week Serviced Apartments — what have been the biggest milestones or moments of growth?
The past year has been a landmark one for Week2Week Serviced Apartments, defined by growth and reflection. The company achieved the Quality in Tourism Gold Standard for the fourth consecutive year and gained its Visitor Ready Partner accreditation, reinforcing its reputation for excellence.
Despite economic challenges, Week2Week expanded its property portfolio, strengthened partnerships, and celebrated 25 years as a family-run business. Each achievement reflects a company that continues to evolve while staying true to its founding values of integrity, trust and service.
Who are your typical guests today and have you noticed any shifts in what people are looking for in serviced accommodation?
Week2Week’s guests include corporate professionals, contractors, relocating families, international visitors and those travelling for leisure or medical purposes. Increasingly, travellers are seeking more than accommodation — they want a home from-home experience offering comfort, connection and care.
Guests are drawn to Week2Week for its prime locations, personal service and the reassurance of a trusted local provider. Many now prioritise sustainability, wellbeing and authenticity — values that align perfectly with the company’s ethos. From meet and-greet check-ins to cultural welcome packs, every detail helps guests feel genuinely at home.
How does Week2Week engage with local businesses, events, or charities in the North East?
Community connection is at the core of Week2Week’s business model. The company is an active member of the North East Chamber of Commerce, ASAP, Newcastle Gateshead Initiative and The Entrepreneurs’ Forum, sponsoring regional events that promote collaboration and growth.
Week2Week also works closely with local suppliers and tradespeople, ensuring every stay benefits the regional economy. Its partnership with The Children’s Heart Unit Foundation (CHUF) is a particular point of pride — as a proud CHUF Change Maker, Week2Week provides emergency accommodation, sponsors charity events and supports families during difficult times.
What does a “day in the life” look like for your team — from check-in to maintenance to ensuring every guest feels at home?
Each day begins with a team briefing to coordinate departures, arrivals and priorities. The Guest Services Co-ordinator conducts pre-arrival inspections to ensure every property meets the company’s Gold Standard.
Throughout the day, guest services manage communications and last-minute requests, while post-check-in wellbeing calls ensure guests are comfortable. Behind the scenes, operations, maintenance and customer service teams collaborate seamlessly to deliver a smooth, personalised experience.
Can you share an example of a challenge your team faced this year and how you overcame it?
This year’s main challenge came from changing travel patterns — shorter lead times and fluctuating demand. Week2Week responded with agility, refining its pricing model, introducing flexible cancellation policies and expanding its client base. By strengthening relationships with corporate travel managers and relocation agencies, the company maintained strong occupancy and reinforced its resilience.
Sustainability is becoming increasingly important in hospitality. What steps has Week2Week taken to operate more sustainably or responsibly?
Sustainability is central to Week2Week’s long-term vision. According to the Global Serviced Apartments Industry Report (GSAIR), 73% of travel buyers now prioritise sustainability, and the sector is projected to grow 8.8% annually through 2033.
Week2Week leads this shift with energy-efficient lighting, smart thermostats and recycling programmes, while actively reducing single-use plastics. Guests receive reusable travel mugs and cotton shopper bags to promote local shopping and waste reduction. Partnering with local suppliers helps reduce carbon emissions and support the regional economy — proving comfort and care for the planet can go hand in hand.
How do you see the future of serviced accommodation in the North East — and what role does Week2Week hope to play in that landscape?
The North East continues to grow as a hub for business, relocation and tourism. Week2Week’s vision is to remain a benchmark for quality, sustainability and authenticity, embodying the region’s warmth and professionalism while showcasing it globally.
As partners of NewcastleGateshead Initiative (NGI) and Invest Newcastle, Week2Week actively supports tourism and economic growth, reinforcing its commitment to the community it calls home.
What do you think sets Week2Week apart from other accommodation providers — what makes your service uniquely “North East”?
At its core, Week2Week is powered by a close-knit team whose warmth and professionalism embody the North East’s spirit. Guests experience the friendliness and honesty the region is known for, paired with exceptional service and attention to detail.
At Week2Week, accommodation is more than a bed for the night — it’s about creating a sense of belonging, celebrating both the guest and the community they become part of.
As you look toward the next year, what goals or projects are you most excited about for Week2Week?
The coming year will focus on accessibility, inclusivity and global reach, while staying rooted in the local community. Week2Week is expanding its multilingual website, adding new accessibility features to better serve international guests and those with diverse needs.
Beyond technology, the company will strengthen ties with regional businesses and share authentic North East experiences, ensuring every stay feels personal, sustainable and connected.
www.week2week.co.uk