This year we turned eight, not old by many business' standards but old when we consider how much the world of sales and marketing has changed in that time. Beginning life as a sales consultancy service, Just Williams has evolved into a sales and marketing business supporting organisations in the Built Environment, Education, Charitable and Professional Services sectors.
Over our time we’ve evolved our provision and services as our customers and the market has shifted. So, at a time when recruiting sales and marketing professionals remains challenging, costly and enormously time-consuming, we review why outsourcing is a progressive thought process and one many are taking up.
Here are our top reasons as to why businesses are outsourcing in today’s market;
1. Ready-Made Expertise and Experience: Outsourcing allows you to tap into the expertise and experience of professionals who specialise in sales and marketing. These experts can bring fresh ideas, strategies, and insights to your business, helping you reach your target audience more efficiently and effectively.
2. Cost Savings: Hiring and training an in-house sales and marketing team can be expensive. Outsourcing can be a cost-effective solution since you won’t need to invest in recruitment, training, salaries, benefits, and office space for additional employees.
3. Broader Network: Outsourcing partners often have established industry connections and networks that they can leverage to your advantage. This can open new opportunities for partnerships, collaborations, and customer acquisitions.
4. Creating a Scalable Model: Outsourcing allows you to quickly scale your sales and marketing efforts up or down based on demand. This flexibility is particularly beneficial for businesses with fluctuating sales cycles or seasonal demands.
5. Focus on Core Competencies: Outsourcing sales and marketing enables your internal team to focus on core competencies and strategic initiatives that directly impact your products or services. This can lead to increased productivity and efficiency within your organisation.
6. Risk Mitigation: With an outsourced team, you share some of the risks associated with sales and marketing efforts. If a campaign doesn’t perform as expected, the outsourced agency shares some of the responsibility, whereas an in-house team would fall solely on your organisation.
7. Access to Tools and Technology: Many outsourced agencies have access to advanced marketing and sales technologies, analytics tools, and software platforms that your business might not have otherwise. This can help you leverage data-driven insights to make informed decisions and optimise your campaigns.
8. Reduced Time-to-Market: Outsourced teams are typically well-equipped to launch campaigns quickly, leveraging their experience and resources. This can help you reduce the time it takes to bring your products or services to market and start generating revenue.
9. Fresh Perspective: Outsourcing can bring in a fresh perspective and objective analysis of your sales and marketing strategies. This can lead to innovative ideas and improvements that might not have been considered internally.
10. Brand Positioning and Exposure: With a wider scope of membership organisations, associations, events and exhibitions, your outsourced organisation can introduce you to new opportunities and ultimately increase your brand and market visibility significantly quicker than you would be able to.
If you are looking to grow, enter new markets and capitalise on existing opportunities outsourcing is a cost-effective and efficient option to consider. They will be results driven (I know we are!) and know retention of the partnership is based on performance. Aligning expectations from the outset is key – they have to be realistic. If your average sales cycle is nine months – don’t expect a return in two, it’s just not doable or sustainable!
Find out how we can help you with your
Sales and Marketing.
Consultancy
Mentoring
Roots – Sales and Marketing outsourced for small businesses
Going For Growth – Sales and Marketing outsourced for medium businesses.
We would love to chat to you. Contact me or any of my team to find out more.
Jessica@JustWilliamsLtd.co.uk
Twitter @JessicaJAW1903
@JustWilliamsLtd
@JustWilliamsSa1
www.justwilliamsltd.co.uk