Sunderland based content marketers' The Office Rocks are on to a winning formula after seeing phenomenal growth and demand for their hub of online communities' with shining star Bump' Baby & You taking centre stage.
With the founder and Managing Director’ Laura Middleton at the helm’ The Office Rocks’ the parent company behind the recent sale of e-commerce business WHAT ABOUT THIS (WAT) has created and grown substantially over the last six years by leveraging their expertise in community building and digital marketing.
With clients on the books including Tesco’ Mamas & Papas’ Nike’ Boohoo’ Paperchase and Sainsbury’s to name but a few’ The Office Rocks has successfully created and grown a host of online communities across their portfolio’ with a weekly reach of 8m+ and driving over £33m to clients in the process.
Laura Middleton’ Managing Director’ The Office Rocks said: “Over the years we have developed a number of online communities across a range of genres’ these platforms have seen exceptional growth and since the sale of WAT earlier in the year we’ve had the enhanced capacity and investment to refocus our strategy to grow our communities even further. The stats speak volumes’ and our communities are on a strong upward trajectory’ it’s a really exciting time for us.”
The Office Rocks creates and delivers successful and highly targeted marketing campaigns to ensure a brand’s maximum exposure’ traffic and sales. The company has recently unveiled their newly revamped Bump’ Baby & You website – www.bumpbabyandyou.co.uk – and app as the community tops a seven million reach. Established in 2015 to support new mums from pregnancy through to parenthood’ The Office Rocks have cultivated the Bump’ Baby & You brand’ which has quickly become a major player nationally and one of the largest digital communities in the mother and baby arena in the UK.
Laura Middleton’ Managing Director’ The Office Rocks said: “Bump’ Baby & You is such a success story’ with over 560k followers on Facebook’ 72k members in our tailored Facebook Support group’ and a monthly reach of over 7 million through this highly engaged and targeted platform’ the community delivers amazing results for our clients. Alongside the revamped website we are also delighted to be relaunching the official Bump’ Baby & You app – it’s something we have been wanting to do for a number of years now and the pandemic prompted us to go for it. Pregnancy and parenthood can be a scary journey and with the added stress that covid brought’ we wanted to create a safe space where our community can come together.”
Laura added’ The app’ along with our social platforms are key growth areas for the community. I’m also really excited with the boom of TikTok and to see Mums hanging out on there. We’ve delivered some really creative partnerships with key brands who want to reach Mums on TikTok and the results have been fantastic’ so this is also an area we’ll be investing in more in the coming months.”
