And what they're showing off is you, your products, your services and your company.
Jack Saward has been involved with events and marketing for over 25 years. His father was in the same line of business, so Jack has seen everything there is to see when it comes to making an event or a display hit the target.
And of course, the target is to promote the client’s products or services to the right market and help generate sales and contacts.
One of his clients is Sam Haygarth, Sales Director for Con Mech Engineers in Stanley. Con Mech specialise in the production of ground engaging tools…they’re the blades and cutting equipment you see on earthmoving equipment.
Sam commented. “I’ve been with the company for over 10 years and one of the first things I realised was that we were relying heavily on existing clients. We needed to publicise who we were and what we did because, up to that point, companies and individuals outside of the region didn’t know who we were and what we offered.
Consequently, I got in touch with Jack Saward nine years ago and he’s been with us ever since. He’s very creative and quickly pointed us in the right direction of how we should promote ourselves and which events he felt would work for us. He does a lot of research… gets to know the company and the products…and then designs everything. He creates and provides the stands; they erect them, advise on layout and assists with potential stand locations to make sure that we are situated in the best possible place for our company. He even suggested alternatives during the COVID pandemic.
As well as here in the UK, we now exhibit internationally and I can honestly say, that without Jack and his events and marketing team, we certainly wouldn’t have been able to attract the wide spread of companies we now work with. We see Saward Marketing & Events as an extension to our company…they really are that important to us.”
Which is precisely how Jack would want every client to view his company. They manage all things event related so that the client doesn’t have to take on that responsibility in-house.
Saward Marketing and Events work extensively on projects here in the UK, but also internationally. This year has seen them in the USA, Holland, Italy, Germany…and when we caught up with Jack he was packing his bags to head off to Dubai for a global event, having just returned from an international trade show in Germany where they were working for Canadian and Australian clients.
Which means he’s going to miss a couple of events he’d love to have attended because Saward Marketing and Events are now a sponsor of the women’s basketball team at the Newcastle Eagles.
“We’re not a huge organisation, but we want to try and put as much back into our community and region as possible,” said Jack. “I’m a father of three daughters and I want to encourage our female role models, so what better way to do it than via sport. It’s all part of our social responsibility and I would encourage other firms to play their part. The Eagles do a great job engaging with the community and we’re doing our bit to help them.”
And that’s something the Newcastle Eagles Managing Director, Paul Blake, is really appreciative of.
“Without the backing of companies like Saward Marketing & Events, we wouldn’t be able to fulfil as many community programmes as we do,” said Paul. “We are part of the North East sporting landscape and are fully aware of the influence we have on people…especially young people…and we want to use our club as a role model. I’ve known Jack for many years, too many too mention. He has been a staunch supporter of the Club and Foundation going back to the late 90’s and his industry insight, particularly with regard to his vast experience in the events sector, has been invaluable over the years.”
In other words, Saward Marketing & Events can make a huge difference to you, your business or the services you provide. They get you noticed. They become part of your business…they’ll sort your events, your marketing and your PR, and let you concentrate on everything else.
So, do you fancy showing off a bit?
When it comes to exhibitions and events, you’re in safe hands with Saward Marketing & Events. They’ll help you make an exhibition of yourself…in the right way of course.
Have a chat with Jack Saward. Give him a call on 07788 660996 or email jack@saward-me.com. We’d also point you in the direction of his website…www.saward-me.com and we’d certainly encourage you to check out Jack’s LinkedIn profile which has regular updates. www.linkedin.com/in/jacksaward