Business

Miller Uk To Share Its Brand Story At Marketing Event

Issue 46

Specialist B2B marketing agency Horizon Works and regional membership network, the Advanced Manufacturing Forum (AMF) have secured speakers from Miller UK and SafeSol, for their next industry targeted marketing forum.

For almost a decade Horizon Works has been offering professional marketing services to businesses in complex industries such as engineering, life sciences, technology, innovationled sectors, and specialist manufacturers, and has been the strategic marketing partner of the AMF for several years.

Established to offer a voice for the regional manufacturing community in the North East of England, the AMF is an industry specific network which supports manufacturers and businesses in the manufacturing supply chain.

Together Horizon Works and the AMF support regional manufacturing companies with an informative Marketing Club, featuring experienced guest speakers from the manufacturing sector.

The Marketing Club is a dedicated forum holding events which cover topics including digital marketing, trade and regional PR, brand design and development, marketing strategy, and how to get the best out of exhibitions. The aim of the events is to allow members to collectively share their knowledge and experiences to create opportunities across the manufacturing industry and beyond.

The next Marketing Club event is planned for Thursday 25 April 2019, with guest speakers confirmed as Miller UK and SafeSol. Speakers from each company will discuss their brand journey from different business perspectives and focus on the internal and external implementation of their marketing and branding strategies.

A local manufacturing success story, Miller UK, is the world leader in quick coupler design and manufacture. It supplies innovative, high quality products to the world’s leading earthmoving manufacturers and their dealer networks, as well as having an established independent global distributor network and numerous end-user customers. With sites in Cramlington and Northern China. It also provides a bespoke custom build service offering specialised and ‘one off’ tailor-made products to suit specific applications, machines and environments and is dedicated to offering the finest customer service by providing comprehensive solutions to the growing and changing needs of the industry. Based in South Shields, SafeSol is a leading provider of water disinfectants and water system descalers. A highly conscientious company with a family feel, SafeSol focuses on enabling their customers to save time, money and the environment.

Samantha Vassallo, managing director at Horizon Works, commented: “The North East has some terrific manufacturers with fascinating stories to tell, and as the strategic partner of the AMF, it is our pleasure to help share these stories and inspire other manufacturing businesses. The Marketing Club is an excellent platform for manufacturers to share their marketing experiences and we’re delighted that Miller UK and SafeSol have agreed to speak at our next event. I’m sure their experiences and insights will really resonate with AMF members.”

As well as the Marketing Club, AMF members benefit from monthly meetings and presentations, as well as regular targeted forums on finance, HR, process improvement, and risk and compliance. Other benefits include a range of business support services from local experts including training, industry updates, and marketing support provided by Horizon Works which includes free marketing health checks and one to one meetings for members to assess their marketing strategy.

Headquartered on Northumberland Business Park, Cramlington, Horizon Works specialises in quickly grasping complex technologies, products and services and translating this information into compelling messages and campaigns.

Horizon Works has a diverse portfolio of clients including US-based AmeriWater, a premier provider of water treatment equipment, The Expanded Metal Company, an expanded metal mesh manufacturer, INVISTA Performance Technologies, one of the world’s largest integrated producers of chemical intermediates, polymers and fibres, Industrial and Marine Hydraulics (IMH), a leading hydraulic engineering company, Crabtree, a designer and manufacturer of metal decorating and coating equipment and Fera, which works across plant and bee health, crop protection, sustainable.

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