Established for over 33 years, the Lucid team has grown from two to over 20. The growth and ever-changing dynamics of technology has allowed the company to expand and focus on the provision of a wider range of support and services.
But what makes Lucid…Lucid?
As the longest-established technology company in Teesside, Lucid has consistently added to and grown its service portfolio to meet changing customer needs. You only need to consider the rapidly changing working world we have all seen in the last two and a half years to see why that has been such an integral part of the company, and its clients’ growth.
Long term, strategic partnerships with clients such as Barrier Ltd, Cleveland Cable and Superlec are perhaps the simplest way to demonstrate the quality of service that Lucid provides across the board, trusted with the crucial backbone of some huge businesses who need their systems to function, and most new contracts have come about as a result of word-ofmouth feedback from existing customers.
But perhaps the real, stand-out characteristic which sets Lucid apart from its competitors, is its penchant for being just that. Lucid.
The sales team doesn’t simply sell things, but works on a process of understanding what its customers need and explains things in a language that non-technical people can understand. Like many industries, IT is a minefield of abbreviations, technical terms and basically – jargon. So no snake oil salesmen here… the team will always explain the pros and cons of any technology choice, so the customer always knows what they are buying, and most importantly – why.
With a growing team, client base and service offering, Lucid is a partner that can be relied on. It is one of the few IT companies in the UK with a female director on the board, it delivers all services in house (whereas many providers will outsource some), and over the last 33-plus years, the company has deservedly earned an excellent reputation. From cyber security solutions that protect your business, managed IT support, connectivity, mobile phones, VOIP, cabling and so much more – Lucid can even provide software and web design services which make the company the ideal partner.
Managing Director, Paul Alsop explains: “We don’t believe in long term contracts and ‘trapping’ customers. The businesses we work with stay with us because they want to – they understand the value and we build relationships which keep them fully operational. In most instances, in the event of an IT hiccup we will have seen it and also resolved it before the client even realises there was ever a problem. It’s just what we do.” But ‘lucid’ doesn’t just refer to explanations of the solutions offered. The company has an ethos of transparency, honesty and simply making life easier.
Paul continues: “When you run a business, you need to be able to work. Any down time is an issue, and that’s where a reliable and strategic partner comes into play. From the get-go, we discuss not just where a customer is now, but also where they want to be, enabling us to design bespoke IT solutions that are scalable and can meet a business’ needs as it grows. Communication is key.”
Lucid is based in Norton and currently employs over 20 people, with plans to recruit several more roles in the coming months. The company provides managed IT and telecoms services to businesses of all sizes from one man bands to large organisations, with the aim of helping companies simplify and take control of their IT.