We talk a lot about how brilliantly we work with our customers (and we do!). And we are genuinely incredibly proud to work with our partner businesses, and watching them go from strength to strength during our time together gives the entire team a real buzz.
Over the past ten years, Just Williams has worked with a huge variety of organisations, across multiple sectors and we’ve been able to see them grow and evolve and ultimately thrive. The one thing they had in common (behind an exceptional sales and marketing partner, of course…) is that they didn’t stand still. They didn’t stop to sit on their laurels and they were able to take a look at themselves and respond to their markets and people.
Well, that’s exactly what we have done here at Just Williams too.
The eagle-eyed amongst you may have already seen our ‘brand refresh’ take its final form as The SME Agency, and this is something that we have come to after much reflection about what we are and what we do. We offer a huge variety of solutions, services, events, and experiences in the sales, marketing and event spaces – but we also operate most closely with businesses within the SME realm too. So, refreshing our look and messaging to reflect that just felt right.
We have recently launched a beautiful new website that we feel best reflects the changes we have made – ensuring our key messages of using business as a force for good, and helping businesses thrive are front and centre. It’s light, bright design reflects our brand position of offering clear objectives, effective thinking and creative space and that splash of colour – well, that’s our humanity and personality shining through too.
At Just Williams, we know and acknowledge the myriad of businesses offering sales and marketing support – but what we do is different. We give you clear, tangible results all the while maintaining your brand’s integrity and legacy too. We love what we do, our new look is reflective of that mood – we hope you like it too. Also, as a BCorp – we’ve incorporated more of our story, our purpose and mission to be able to highlight out journey and our impact across communities in the hope that we can lobby for more leaders to use their business as a force for good.
The Just Williams Sales Academy has been welcomed home into the main Just Williams brand too, so whereas before, our training arm operated as a standalone business, helping more than five and half thousand professionals learn or develop their sales skills – now we have brought the entire experience into one place, one spot to find exceptional training for your people as well as solutions to help your business thrive. It just makes sense, right?
Going forward, we have put together an incredible line up of events, roundtables, workshops and more to help even more businesses experience the JW way of working, and to help connect people in new and exciting ways; ultimately helping their business, or networks grow. You can find a full list of these events on the next page and I really hope to see you sign up!
Coming up first however, is the return of our annual conference!
On Thursday 23rd October, Just Williams is taking up residence in the stunning Wynyard Hall for The SME Conference. A full day’s event, filled with incredible speakers, motivational moments and so much more – we can’t wait, it’s getting closer. The SME Conference is our new look to our historical ‘Sales, Service, Success’ events, which were exceptional and always received such incredible feedback.
Looking back on our new messaging and our intelligence from our markets, this year’s event will put heavier focus on the Sales, Marketing and Events scopes, offering a new, fresh look on the markets, their challenges and of course – ways to ignite that spark for professionals across the North!
Running a business is never ‘easy’ and challenges come in many forms. Whilst many industries face a difficult period, and some become displaced – what we have learned from our refresh journey is that even the challenges can be successes, too. We faced a rapidly evolving marketplace, saturated with new and existing offerings and the rise of AI proving a real talking point too. We were able to stop, take stock, reevaluate and evolve and even though we were perhaps in the enviable position of doing that from a place of stability – it was still a challenge.
I hope you’ll agree that our new look and feel is a great start to the next decade of Just Williams and I look forward to seeing you join us as we move forward together – as The SME Agency.
justwilliamsltd.co.uk