Solutions Providers' - so many of our websites say this phrase and like so many values companies claim to live by, they are just words. Inaccurate and possibly insulting if what your team and colleagues are doing is the exact opposite.
We rarely take the time to engage more than at a superficial level with our prospects and customers. We presume we know what they need. We continue to work transactionally. We fail to ask, to enquire, to ultimately care.
The question I regularly pose is ‘how well do you truly know your customers?’ The reason that brought them to you may not be the reason they stay. If your business has changed, then the likelihood is that so has theirs.
So, have you adapted your offering?
Have you asked them about their future plans and looked at ways you can innovate to support them?
Have you added value?
We forget our existing customers and focus on the new opportunities when it comes to growth. Yet as I say and train people on, retention is everything. Customer Lifetime Value is key, understanding your customer and supporting them is crucial to your long-term sustainability.
Over the years, we’ve changed, adapted and amended our offering Starting life as sales consultancy, we listened to our customers and as a result, have evolved into a sales and marketing solutions provider. One size does not fit all and as such we now have a host of solutions developed on the back of customer feedback allowing us to innovate, capture new markets, retain customers and grow.
If you want to explore this further, we work with business owners and leaders to help decipher this through our mentoring and consultancy solutions. Or if you are looking for a solution to your sales and marketing as a whole – we have a ready-made team at Just Williams.
We would love to chat to you. Contact me or any of my team to find out more.
Jessica@JustWilliamsLtd.co.uk
Twitter @JessicaJAW1903
@JustWilliamsLtd
@JustWilliamsSa1
www.justwilliamsltd.co.uk