Having a solid digital presence is no longer an option for businesses in the North. Without one, it can be difficult to attract new customers, retain existing ones, and build credibility as a reputable business.
There are many methods when it comes to building an online presence. Not every approach will work, but there are a number of things that will have a positive impact on most businesses, regardless of the industry, customer base, or location.
So, here are a few things almost any business can do to improve their digital presence and remain competitive.
1.Upgrade Your Website
Most businesses have a website, but simply having one isn’t enough – you need to ensure it’s optimised. With millions of websites out there, you can easily get lost in the shuffle if you don’t prioritise things like consistent branding, site speed, mobile friendliness, and simple navigation. You also need to look at local SEO (Search Engine Optimisation) strategies, so local customers can easily find you online.
If you’re not particularly tech savvy, working with a Shopify development agency can help. Professional website builders can create a website that perfectly represents your brand and gives you the technical foundation you need for online success.
2.Set Up a Google Business Profile
A Google Business profile (GBP) is one of your most valuable tools as a local business. It’s also quick and easy to set up and costs nothing – there’s no reason not to do it!
A GBP will improve your chances of appearing in local searches and on Google Maps, give customers relevant information like contact details and opening hours, and allow you to build the credibility required to establish trust between you and your customers. It also provides an avenue for you to engage with customers, allowing you to respond to positive comments with gratitude and quickly and efficiently resolve issues for customers that have had a negative experience.
3.Use Social Media Wisely
Social media is a great tool to help you boost your online presence, but it’s important to approach it with the right strategy.
You need to consistently post relevant and engaging content for the best results. Especially if you have a small team, don’t attempt to post every day on every platform. Instead, take the time to understand which platforms your customers actually use and stick to a realistic, manageable schedule.
Building a Digital Presence Takes Time
Your online presence won’t improve overnight. But upgrading your website, setting up a Google Business Profile, and leveraging social media, is a good start, and with some consistency, you are likely to see results over time.