Geordie Jackpot Delivers Win-win For City And Players

You are preaching to the choir when extolling the virtues of Newcastle to Geordies.

Whether it is home grown ones, born and bred within a stone’s throw of the Tyne, or adopted ones who have made the city their home, they need no convincing that Newcastle is the best city in the UK and up there with the best in Europe. At NE1 it is our job, in fact our whole raison d’être, to come up with ways we can make the city even greater and this Autumn we’re launching an exciting Geordie Jackpot lottery. Geordie Jackpot will not only make cash payouts and award bonus prizes to players but will help fund major projects in Newcastle city centre as well as supporting the Jackpot’s chosen local charity, Cash for Kids.

The idea behind Geordie Jackpot was to tap into the city’s pride and passion and enable the people of Newcastle to help support and finance projects that will make the city even greater. All people have to do is sign up and play to support their city and have the added bonus of winning cash prizes. Each week, a guaranteed jackpot of £1,000 will be available with the potential to win £25K if players match all six numbers in the right order. Unlike the National Lottery, players will have a greater chance of winning with Geordie Jackpot and a far higher percentage of money-in will go directly to the worthy cause, the development of the city. 50% of money will go to good causes compared with only 28% from the National Lottery.

The other 50% will fund prizes, administration and tax. The projects funded by Geordie Jackpot will make the city more interesting and attractive for families and visitors and ensure that Newcastle continues to punch above its weight in the European city stakes. Some may be temporary activities or installations; others will have a permanent place in the heart of the city. When buying Jackpot tickets the public will not only be contributing financially but will also be able to vote for their favourite ideas and initiatives so will help shape the future of the city. Newcastle is known as a city built on innovation. The world has Newcastle and the North East to thank for electric light bulbs, trains and many other inventions that marked out the first industrial revolution. We’re now forging a new history for the city and we’re proud to be continuing this tradition of innovation. The Geordie Jackpot is a first; NE1 will be the first Business Improvement District in the world to launch its own lottery.

Although the Geordie Jackpot may be new, public support for civic developments is not. The people of Newcastle have a proud history and tradition of paying for civic developments, many of the monuments and statues that adorn our public places were paid for by the good people of the North East. The Geordie Jackpot will hark back to these largely Victorian days and we hope to start seeing new Geordie Jackpot plaques marking where new investments have been made across the city. We urge people to get involved and be part of the next chapter of Newcastle’s history. We have a fantastic city, we are up there with the best in Europe but think how great we can become if we can galvanise Geordie Pride into action. We’re already delighted by the support we’ve received from many of the North East’s most famous celebrities.

They have been quick to give their backing to the Geordie Jackpot and we’re excited by the prospect of everyone getting behind it to deliver a marvellous amenity for the city and to raise considerable amounts of money for the development of the city centre and for good causes. This will ensure that we continue to make our mark as a modern, European regional capital city.