It's difficult to stand out from the crowd in today's 'event heavy' world but this year Echo have done just that with not one but three successful award ceremonies taking the region by storm.
The Northern Law Awards and the North East Accountancy Awards saw record numbers of attendees and nominations this year, highlighting the greatness of these regional awards which continue to go from strength to strength. Following hot on their heels is the North East Marketing Awards which, in its inaugural year, has already had a huge impact on the sector with over 100 nominations being submitted. So what’s the secret to their success – I caught up with company directors Dorothy Inverarity, Claire Westgate and Tracey Christy to find out more.”I think it’s the credibility of our awards that makes all the difference” explains Dorothy. “Finalists meet with an independent judging panel for a face to face interview as well as submitting a written nomination, which makes it a tough process but all the more rewarding for it. The calibre of our judges is outstanding – we’re very lucky to have the support of so many industry giants who give up their time to meet with the nominees.”
The team brings with them an impressive array of knowledge, from running international events for the UN to project managing B2B conferences for London publishing houses they have the type of experience other agencies can only dream of. Along with their events expertise the company has an impressive portfolio of association
management clients who they provide membership and financial services for, as well asproducing their annual conferences.
Tracey tells us more, “We’re very proud of the work we do for our Association Management clients, it makes up over half of our business but it’s the part people know least about. TheEcho membership team manage the needs of around 10,000 members across six associations. Each of them are very different and have bespoke requirements, from medical and critical communication professionals to motorbike enthusiasts and sporting club members. It’s a varied day in the Echo office!”
So, what does the future look like for the Echo team? Claire tell us “Echo has so much potential and is constantly evolving, with so many different organisations to manage and events to deliver, every day is a challenge but it’s one we thrive on. We’ll be continuing to build on that with some exciting new projects in the pipeline. Most importantly though we’ll be focusing on what makes us great – our amazing, talented team, our clients, and our commitment to deliver outstanding levels of service.”
