Putting Your Business In The Spotlight With Sunderland Empire

Issue 99

Affectionately referred to as the 'West End of the North East,' Sunderland Empire has been a beacon of entertainment throughout its 117-year history.

The beautiful Grade 2 listed theatre attracts a dedicated audience from across the region, drawing in over 300,000 visitors annually to a variety of productions, including West-End musicals, one-night concerts, comedy, ballet, opera and more.

Proudly embracing its Wearside heritage, Sunderland Empire is dedicated to developing lasting and reciprocal partnerships with businesses across the North East, which has led to the establishment of the 1907 Corporate Club. This membership program offers businesses a unique opportunity to connect with potential customers while treating clients or rewarding staff with premium experiences at an array of spectacular shows.

Expanding Sunderland Empire’s B2B opportunities enables the theatre to assist businesses in strengthening corporate relationships by harnessing the impact of theatre. This is achieved through a variety of customised options tailored to suit a businesses’ needs and marketing goals.

Members of the 1907 Corporate Club enjoy exclusive benefits, including premium seating, dedicated hospitality packages, private pre-show areas and brand awareness.

Over the past year, the 1907 Corporate Club has welcomed an array of businesses, such as Ocado, Creo Comms, and Uber Eats to name a few, providing them with exposure to captive audiences through a range of in venue, print and digital advertising options.

The exciting partnership options extends further; from sponsoring the family favourite pantomime, to Ambassador Box or Lounge sponsorship with naming rights, and numerous other possibilities.

Few experiences compare to the exhilaration of a breathtaking performance live on stage. A show has the power to transport us from the mundane routines of daily life, offering a precious form of escapism. This remarkable experience becomes even more memorable when shared with colleagues, potential clients, or friends, thanks to the generous ticket allocations available within the membership.

With a stellar lineup of West End productions scheduled for the upcoming year, including Pretty Woman, & Juliet, Only Fools and Horses, and the return of Wicked, alongside other anticipated productions to be announced, it is the perfect time for local businesses to show their support for the arts and align their brand with an industry leader.

In addition to sponsorship, businesses can support Sunderland Empire’s award-winning Creative Learning department. A team dedicated to promoting access to performing arts for individuals of all ages, abilities, genders, races, and backgrounds.

Supported by the registered charity, the Sunderland Empire Theatre Trust, the team has gained national recognition for its diverse range of engaging projects and tailored experiences. They strive to reach those most in need by offering bespoke classes, services, and experiences to diverse groups, individuals, and schools in the region.

As a not-for-profit department, the team are dedicated in their fundraising efforts to ensure they can continue delivering excellence across community and educational engagement. With the support of local businesses, they can continue to deliver enriching experiences to the community through tailored classes, services, and experiences.

By engaging with Sunderland Empire, local businesses not only gain exposure, experience excellent performances, and network with other members but they can also contribute to the cultural vibrancy and educational enrichment of the community.

For more information on opportunities at Sunderland Empire, please contact

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