Silk Route Spirits are dedicated to using the young talent in the region, which is why they have joined forces with an inspiring creative designer at Beach Design, Hally Mason.
Silk Route Spirits Entering the world of opportunity through the branding of highquality spirits dedicated to the Silk Road Trading Route.
The company is well-established and focuses on creating beautiful, botanical flavoured gins.
After conceiving the idea in the beginning of 2022, the business was up and running by the end of that year. Two committed gin lovers with big goals share their journey with others, creating opportunities within their brand and encouraging the younger generation to walk along the Old Silk Road.
Hally is a 22-year-old, a fine artist now working at Tallantyres Gallery in Morpeth, worked on the Silk Route Spirits brand while working at Beach Design as a junior graphic designer. Hally took a big part in creating the business’ iconic branding on the bottle, stating, “I helped design the Silk Route dragon and creature concept and executed the illustration.”
After prompting Hally to share her inspiration, she revealed “Due to the gin brand being directly inspired by the trading route of the Silk Road the design was heavily influenced by the vibrant colours of the spices and fabrics traded.”
Each bottle displays many colours of blue hues alongside pale greens, yellows, or deep purples. Hally’s passion to create something unique to Mark and Phil’s brand is echoed after expressing that they wanted to create “a design that would stand out against competitors when it sat on the shelf.”
The opportunity given to Hally allowed her to beautifully illustrate her art. Despite no longer working at Beach Design who support Silk Route Spirits with their design material, the time spent working alongside Silk Route Spirits encouraged a window of creative freedom that led down many artistic roads which the Silk Route Spirits team would like to share with other young learners. Silk Route Spirits’ rum bottle is currently being finalised, where it will once again showcase another design that Hally took part in creating. After her experience working on the Silk Route Spirits illustration work, Hally has since voiced: “Whatever I end up doing, I just know it has to be art.”
www.silkroutespirits.co.uk
