The Sarahs at SASS media Ltd love attending events!
But for us, it’s not about the food and drink or the networking opportunities – although they are fantastic! It’s about having the opportunity to write some great stories.
In our role as the official media partner of Female Founder UK, we have enjoyed presenting at recent events on Teesside and in Newcastle and London.
We were able to draw on our experience as journalists to talk about how businesswomen have been presented in the media over the years and discuss the power of storytelling to help give professional women support with their visibility – and how we can help provide them with greater recognition and validation.
But as much as we’ve enjoyed presenting to some of the fantastic female founders we have met this year, we are just as happy sitting in the background at your event as part of your media team.
In October, the Sarahs attended the first Tees Digital Exchange at the Riverside Stadium, an event organised through a partnership between Atomix Educational Trust, the Association of Education Advisors and the Institute of AI Education.
The event captured the thoughts and opinions of headteachers, CEOs and researchers working in education and teaching staff, about how organisations could work together in the best interests of students when it comes to using AI in teaching – and how learners could also be supported to get the best out of the technology.
Dr Nichole Munro, CEO of Atomix Educational Trust, described it as “the beginning of a conversation about what we might collectively build together in the Tees Valley”.
It was interesting to hear about how AI presents some real opportunities – and also poses some very serious questions in education.
Dr Munro highlighted how none of those questions can be answered by one school, one college, one Trust or one business and “we should not strive for answers alone”.
We were able to support the event with media publicity beforehand and a post-event press release, which invited collaboration between all individuals involved in education across Teesside.
Anybody interested in contributing to the ongoing discussion about AI in education on Teesside can still email Noel Dennis, Atomix’s director of community and partnerships, at noel.dennis@atomix.ac.uk – and more events will follow.
We also attended Bazaar restaurant, during Game Republic: New Horizons 2026 – an international gaming conference held in Middlesbrough.
We captured some great images of delegates tucking into tasty treats, as well as producing a post event press release.
Tarek Thoma, the owner of Bazaar, said he was “honoured” he and his team had the opportunity to cook a smorgasbord of delights for so many esteemed guests, who represented the great and the good of the gaming world, from companies like Sega, Nintendo and Microsoft XBox.
Speaking after meeting Mr Ken Kutaragi, known as the “father of the Playstation” Tarek said: “I’m so proud and chuffed to have a legend in my home – it’s a dream!
“I’m honoured to see him enjoy it here – it’s amazing.
“Hopefully the whole of Middlesbrough will be proud of this great event that the town has put on, attracting people of every nationality, which inspired us to create food from all over the world – and they seem to love it, so I couldn’t be happier.”
Jamie Sefton, managing director of Game Republic, which organised the conference, also had a seat at Mr Kutaragi’s table.
He said he was extremely pleased that 450 people from around the world had attended the conference in Middlesbrough – including Mr Kutaragi as the guest of honour, who had inspired the many gaming professionals he knows in Teesside and beyond in their careers.
Are you having an event in the North East? We’d love to support you with publicity around it, so why not get in touch?
Call Sarah Walker on 07896 894538.