Good Planning Is Critical To Success Every Which Way You Look At It!

Issue 94

nesma is delighted to announce that we have been appointed as a fully licensed SOSTAC® Certified Training Company. And being nesma, there is a nice little story behind it…

Veronica Swindale, our MD, and Founding Director, has been teaching PR Smith’s SOSTAC® planning methodology for many years and enjoys the discussions she has with her students around it. In fact, she always says that the next tattoo every marketer needs to get is a SOSTAC ® tattoo! She picked this up again in a post on LinkedIn and was delighted when PR Smith himself invited her to have a chat.

Some months down the line, plus a few chats about rugby later, nesma is delighted to have set up a partnership with PR Smith as part of nesma’s 2023 growth strategy. “As one of the leading centres for the Chartered Institute of Marketing (CIM) and Chartered Institute of Public Relations (CIPR), we are always looking for opportunities to partner with organisations to offer complementary courses for our clients. PR Smith’s SOSTAC® was a perfect fit because it is relevant to marketing, communications, digital, operational, and even personal planning. (Our Comms Manager used it for her wedding planning, too!).

We offer two qualification levels:

1. PR Smith’s SOSTAC® Principles for people relatively new to the planning process (6-hour delivered programme)

2. PR Smith’s SOSTAC® Certified Planner for practitioners (9-hour delivered programme).

Both programmes use nesma’s special interactive live discussion webinars to ensure you can apply the theory directly to your organisation. Our exceptionally well-connected, experienced and qualified tutors will facilitate these, and PR Smith will join us as a guest speaker at some of the live online events..

Both these training programmes take you through the six-step process required to get better results from your planning process.

Situation Analysis – Where are we now, and what’s going on around us?

Objectives – Where do we want to go? From Missions to Visions to KPIs.

Strategy – How might we get there? Which options are open to us based on our research and market knowledge?

Tactics – How might we deliver our strategy? What is the best marketing or communications mix for us to use?

Action – How can these tactics be implemented to the best effect bearing in mind the resources available?

Control – What and when do we measure in line with our SMART objectives? How do we know we are succeeding?

The reality is that effective planning can be enhanced and made easy when using a consistent framework to support the translation of critical analysis and strategic thinking into actions. And that’s exactly what the SOSTAC® planning framework does. The programme is designed to ensure you get the best business results.

PR Smith’s SOSTAC® can be applied to any industry or sector and is the most practical way of remembering and applying the components of a comprehensive marketing plan. It is a great way to get your teams all on the same page as well and complements any existing CIM and CIPR qualifications your employees may have.

Join us in September and take your first step towards becoming an elite SOSTAC® Certified Planner.

Limited number of seats. Book now!

Contact Lydia at or call 07734 222 254 to discuss your individual and team training options.

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