Newcastle Building Society has once again demonstrated its commitmentto bringing communities togetherby returning as principal sponsorofthe Newcastle Mela.
The free festival celebrates the rich traditions of Pakistani, Indian, Bangladeshi and other South Asian cultures through a vibrant programme of live performances, authentic cuisine, arts, crafts, fashion, family activities and community engagement.
As a purpose-driven, place-based organisation, Newcastle Building Society has made inclusion a strategic priority and is committed to creating a “Place to Be You” where colleagues, members and the communities it serves feel they belong and are supported to thrive.
Visitors to the Society’s stand throughout the weekend were able to meet colleagues, experience traditional South Asian games, and learn more about the Society’s work across the region.
Jennie Pitt, Head of Diversity, Equity, Inclusion & Colleague Experience at Newcastle Building Society, said: “We’re absolutely committed to being a purpose-driven, place-based organisation, with communities at the heart of everything we do.
“We’re proud to sponsor the Newcastle Mela for the third consecutive year because it provides such a fantastic opportunity to bring diverse communities together, build understanding and celebrate the richness of South Asian culture.
“We’ve made inclusion a strategic priority across our organisation, and events like the Mela help create meaningful connections between people from all backgrounds.”
Taj Mohammed, Chairperson and Event Director of Newcastle Asian Arts and Music, said the festival has grown steadily over more than three decades into one of the region’s most anticipated annual events.
“It’s a wonderful event for families, children and older people alike. It’s a safe, welcoming environment where everyone can come together, enjoy themselves and celebrate different cultures.”