A year ago, Newcastle-based marketing agency Different Narrative did something the industry rarely does – it moved away from the traditional agency model. Launched in June 2025, All In replaced hourly and project-based fees with a single fixed monthly retainer and uncapped support. A trust-based partnership focused mainly on the outcomes.
Twelve months on, Different Narrative has secured five major clients under All In, including Experience North East England, The Bridges Shopping Centre, Perenna Bank, Foster with North East, and Torch Card. Two of those clients have already renewed for a second year which speaks volumes about the value clients have been getting from this model.
One client that captures the spirit of All In particularly well is Torch. A free Visa debit card, Torch allows users to support a non-profit organisation of their choice at no cost to themselves or the charity. The magic is in the model; Torch shares 50% of the interchange fees generated by every transaction with the user’s chosen cause. Every coffee, every commute, every weekly shop becomes a small act of giving.
Behind Torch is founder Ozan Demir, whose journey to the North East is a story in itself. Having relocated his family from Turkey to London before settling in the region, Ozan made the move deliberately. He believes the North East, with its deep sense of community and solidarity, is the perfect place to build a grassroots movement before taking Torch across the UK and beyond.
For Different Narrative, getting to work with a fintech business genuinely built around doing good has been exactly the kind of partnership All In was designed for – deep, committed, and focused entirely on helping something meaningful grow.