Northern Insight talks to Mark Skinner, founder, Logica Digital
Recently, we sat down with Logica Digital, a Wakefield-based marketing agency. They have spent the past five years helping small businesses strengthen their digital presence and identify growth opportunities. Founded in 2020 during an uncertain period for many UK businesses, the company has steadily built a reputation for supporting small brands that often struggle to compete in an increasingly crowded online marketplace.
For founder Mark Skinner, the idea behind Logica Digital stemmed from identifying a clear gap in the UK market for small business marketing support. He noticed that smaller companies with minimal budgets were often overlooked. As such, they were missing out on the same level of strategic input and resources available to larger organisations. In response, he decided to set up his own Northern-based agency to address that imbalance.
“I wanted to help small businesses that were getting neglected by other agencies,” he explained. “I saw an opportunity to help them drive traffic using the same sort of techniques bigger companies were using.”
One of the most striking findings for Logica was the number of small companies that still operate without a website. Businesses without an online presence are far less likely to appear in Google search results and reach new audiences.
Mark said. “We noticed a gap between helping businesses with SEO and the fact that many didn’t have the foundations in place.”
Logica Digital continues to see the challenges many small businesses face. Generating new customers remains one of the biggest hurdles – particularly as advertising costs continue to rise and competition for customers grows fiercer. The focus remains on supporting businesses from the very beginning of their journey and giving them the tools they need to grow with confidence.
“The marketplace is crowded,” Mark explained. “For smaller businesses, getting noticed can be difficult.” However, Mark believes that its beginner-friendly marketing approach sets it apart from competitors. While many marketing agencies are jargon-led, Logica Digital is a down-to-earth partner that emphasises transparency and clear communication between the team and the client.
However, Mark believes that its beginner-friendly marketing approach sets it apart from competitors. While digital marketing can often feel brimming with the company places a strong emphasis on transparency between the team and the client.
“Our brand is northern, honest and hardworking,” Mark said.
Being in business for five years is one of the company’s proudest achievements, particularly given the timing of its launch during the COVID-19 pandemic. However, reaching the five-year milestone has reinforced the company’s ability to navigate uncertain climates and push forward into new territory.
Looking ahead, Logica Digital is focused on growing its client base. Expanding their team also remains a key long-term priority, alongside the development of new tools and approaches to enhance the overall customer experience.
Among the latest developments is a new client portal that serves as a central hub for businesses. Business owners can access regular reporting, submit support tickets, and manage package upgrades in one place.
More information about Logica Digital can be found on the company’s official website.