Pink Lane Coffee Collective, an esteemed coffee roaster and independent cafe in Newcastle Upon Tyne, today announces the launch of its refreshed branding. The update marks the most significant change since the company's inception in 2012 and aims to modernise its image and introduce the company to a new audience.
The business’s Newcastle cafe serves a selection of single-origin coffees that attract rave reviews and boasts a full cafe menu, including vegan and gluten-free options. However, some have confused it with a similarly named local bakery.
Pink Lane Coffee Collective Founder Anth Atkinson explains, “We love making great coffee and welcoming customers to our home on Pink Lane. Over the years, we’ve encountered numerous mix-ups with the bakery, and I’m sure they hear it too. Our new brand modernises our look and sets us apart as a distinct business in Newcastle’s vibrant coffee scene.”
The spirit of Pink Lane Coffee Collective runs through the new branding, reflecting the business’s ethical and sustainable credentials, from product sourcing to its transition to a shared ownership collective in 2022.
“We genuinely want to do things well and make a positive impact.” says Anth Atkinson, “We formed the collective to ensure our core team all have a stake in a business they’ve given their hearts to.”
The revamped branding, which includes a new logo, updated website, and redesigned packaging, is now live on pinklanecoffee. co.uk, where customers can explore and purchase a variety of speciality coffees to enjoy at home.
www.pinklanecoffee.co.uk