In the heart of Gosforth, within the historic walls of an old fire station, Julie Turnbull and Jude Daunt have ignited a spark that is reshaping the landscape of corporate wellbeing. Together, they are the dynamic duo behind Activated Mindset, an innovative online platform designed to tackle anxiety and boost confidence among employees at all levels.
Their paths first crossed in 2019, just before the world plunged into the chaos of COVID-19. Like most people at the time Julie, had issues with anxiety both on a personal level and professionally so she felt the need to seek guidance. That’s when she stumbled upon Jude’s retreat advertisement. Attending the retreat marked the beginning of a transformative journey. Impressed by Jude’s coaching approach, Julie embarked on one-on-one coaching sessions and eventually joined Jude’s Unbreakable Mindset Certification Academy
As their connection deepened, a shared vision emerged. Julie’s extensive corporate experience (over 22 years in senior leadership roles) blended seamlessly with Jude’s coaching expertise. Recognising the gap in well-being support at the entry level within corporate entities, the two entrepreneurs decided to join forces. Initially experimenting with one-on-one sessions and group workshops, they soon realised the need for a more direct solution that focussed on those that need it most
Activated Mindset Online has taken 18 months to develop. It is a revolutionary programme designed to provide accessible and impactful support to employees at the entry level to middle management The platform utilises a back-end system where users input their thoughts, struggles and feelings, generating a tailored coaching program delivered through bite-sized videos.
Currently in the testing stage, Activated Mindset Online is already making waves across various industries. From universities, offices to warehousing, the programme is proving its versatility. The goal is to offer a solution that doesn’t break the bank for entry-level staff while delivering substantial and meaningful support.
Julie and Jude believe that the traditional approach to workplace well-being, often centred around counselling services, falls short. While companies invest in policies and strategies to improve culture, the missing link lies in supporting individuals to overcome the mindset barriers that keep individuals performing below their potential. Activated Mindset aims to bridge that gap.
For Julie and Jude, the best part of their job is witnessing the transformation in individuals. Passionate about people, they thrive on adding value not only to a person’s work life but also their overall mental health. Jude recalls one client who had imposter syndrome, who constantly believed that she wasn’t good enough to do the job. After receiving support, she summonsed up the courage to ask her manager for a pay rise. Not only did she get it, but she also received a well-deserved executive director title.
“Seeing people’s lives change for the better is the best part of our jobs,” said Jude. “We constantly see the lightbulbs going off in people’s heads about how they think, work, and operate. We get feedback from senior management that our interventions have resulted in their staff putting more thought and effort into their work and thereby investing personally in the business.”
Julie agreed. “With Activated Mindset Online, our aim is to revolutionise the business landscape by giving companies the tools to empower their people. Our platform isn’t just about talking; it’s about providing practical solutions that propel individuals forward, fostering a culture of self-worth and confidence.
“As we continue our journey from testing to implementation, we are excited about the positive impact it will bring to businesses and the lives of countless individuals. It’s not just a job for us; it’s a mission to create workplaces where everyone can thrive.”
activatedmindset.co.uk