It's almost two years since we last spoke to Nevil Tynemouth. COVID-19 had arrived on our shores and was taking hold of our everyday lives. For many businesses it was the beginning of the end.
Fast forward to June 2022 and Nevil’s New Results company is thriving. Why? Simple…because the business landscape has changed and it means Nevil and his team are out there helping businesses small and large to adapt.
Nevil Tynemouth is one of the UK’s leading keynote speakers and a highly regarded trainer and coach with one aim; to improve your business development and sales techniques. Let’s just say that if your job involves clients or customer sales in any shape or form, you need to hear what Nevil Tynemouth has to say.
So, the first question we wanted to ask Nevil is, what has been the most significant change he’s seen in business development and sales techniques.
”The COVID-19 pandemic made all of us change the way we operate,” said Nevil. ”You could no longer wander into a business and have a chat with someone about a product or a service. Consequently, the biggest change we’ve seen is how much more everyone places in trust and personalisation. Customers have become used to searching online…they’re looking more closely at what they’re buying and who they’re buying it from. Customer loyalty and retention has always been important but once people start searching online they suddenly discover there is a much wider choice in terms of products, services and prices.
This means that you and your business needs to stand out, and once you start dealing with a customer, ensure that you provide the best possible service. If you provide a good product and efficient service, there is a strong possibility that the customer won’t continue to search…they’ll go straight back to you. Ask yourself…’What does this client want this time?’ People are individuals…don’t group them together and assume they’re all after the same thing.”
Another change he’s seen is that people are more conscious of time. Most of you reading this will have travelled to a meeting, discussed business over a coffee or some lunch, and then headed back to base. If we’re totally honest with ourselves, we could probably have just discussed everything with a ten minute phone call.
”The explosion in the use of Zoom, Skype, Teams etc has seen customers getting straight down to business. You could probably get full attendance for a group meeting because everyone was working from home. Doing business online became the norm. For example here at New Results we have been working closely with Hampden Bank & Co delivering training for the past twelve months. We’ve only just in the last week met anyone from the bank in person. The same applies with Brighton based Soircas Consultancy. We’ve been working with them for nine months. We’ve had our first face-to-face training session last month.”
One of the best ways to check whether your business has changed the way it operates and whether it needs to change, is to simply look at how your own habits in business have changed. It’s almost certain that you will have altered how you do business and deal with companies, but has your own business changed? It’s easy to fall back into old habits and patterns, but now is a great opportunity to stand back and make sure you are doing the very best for each and every client.
”Confidence is another area where our business development and sales techniques courses have seen a big shift. A lot of people struggle when they have to talk to a room full of people at a networking event for example. However, sitting in the security of their own home and speaking to a group of people on a computer monitor is not so threatening. We’ve seen some people really blossom and embrace our courses because they have new-found confidence in their ability to do business networking.”
In other words, Nevil Tynemouth and the guys at New Results, based on the outskirts of Houghton-le-Spring and operating here in the North East as well as nationally and internationally, are in huge demand. New Result has changed the way it operates by offering online as well as face-to-face training, and they’ve made their sessions shorter to suit client’s changing needs. They’re also doing their bit to help charities who’ve had a seriously tricky time over the past two years. ”We want to give something back,” adds Nevil.
”We’ve got four charity-focussed online webinars coming up. They’re totally free. If you work for a charity or know a charity that you think would benefit, please get in touch with us at New Results. The first one is on July 6th and is all about networking. In September will be looking at LinkedIn. December’s topic is presentation skills and then in March next year we’re concentrating on coaching skills.”
So, are you involved in business development or sales? If the answer is yes, you need to speak to Nevil Tynemouth and the team at New Results. New Results have moved with the times…have you?
