North East firm Redu has teamed up with Honcho - the worlds first reverse auction marketplace - to offer a unique money-saving rewards scheme to its customers. Here Honchos Chief Digital Officer Graeme Stoker explains more
At Honcho, our mission is to bring trust, fairness and transparency to the insurance market. Thats why we launched the world’s first reverse auction marketplace. Our technology platform provides consumers with a simple, cost-effective and engaging way of buying insurance products and services.
Through Honchos reverse auction marketplace, insurers bid for the consumers business, which ensures a highly competitive quote and puts their interests at the heart of the transaction. Since our launch in August, we now have 10,000 people signed-up to our app, with over three quarters of those actively using it to find the best deal on their insurance.
We were delighted with this response and needed to find a way to reward our customers and thats where fellow North East tech business Redu came in.
FREE CUSTOMER PERKS THROUGH REWARD ME NOW
Redu offered us the opportunity to thank our customers by harnessing the unique moneysaving power of its Reward Me Now app. As part of its free Reward Me Now for business service, Redu built us a Honcho-branded app – Honcho Rewards – which allows us to secure major discounts at over 100 top brands providing savings for our customers. The app is so accessible and easy to use and the team at Redu are constantly adding value to it.
The thing that really excites us about the platform is it offers discounts at retailers that people regularly go to so consumers using Honcho Rewards can save really quite a lot of money over the course of a year. Giving consumers the opportunity to regularly save a little bit of money is a really great way to keep the cash in their pocket.
Its about thanking our Honcho customers with a rewards app that comes at no cost to them, but equally no cost to us.
A PARTNERSHIP OF INNOVATION
Redu, like ourselves, are a County Durham-based business and the innovative work they were doing in the retail space reflected the innovative work we are doing in financial services. There was a lot of affinity between the transparency and affordability that were trying to bring into the insurance market and what theyre bringing to the retail market.
Technology firms are traditionally London-based and to find two of us in County Durham doing really innovative things – it made sense that we worked in partnership together. We are delighted to partner with Redu and look forward to working together to get the very best deals for our customers.
For more information on Reward Me Now for business, email j.ward@redu.co.uk or call 01915630995
