Multi-award winning experiential agency Independent Events (IE) has reached its tenth anniversary landmark and the team is already excitedly looking forward to the next ten.
Headed up by Danae Abadom and Kerry Fairlie, the company is going from strength to strength.
The last 12 months has seen the addition of new services including a full digital offering, encompassing video, website, social media and gaming. 2017 has also seen the team expand as well as an ever growing host of HQ staff, IE has growing teams of experiential experts the length and breadth of the country working with cleints on pop ups, surveys, retail campaigns and educational campaigns.
Clients include shopping centres, local authorities, marketing companies, retailers, food and drink manufacturers – in fact the list goes on and on.
Brands, companies and retailers have really quickly realised that whilst digital marketing activity is the new route to market, you can't actually replace a face to face experience with it totally.
Kerry Fairlie, Independent EventsThe festive period was extremely successful for IE with unique and innovative events and campaigns running in five separate shopping destinations across the UK.
And for 2018 a new office is on the horizon, further team expansion, consolidation of existing clients and a growth in portfolio it is safe to say the future has never looked brighter.
Kerry explained: “Brands, companies and retailers have really quickly realised that whilst digital marketing activity is the new route to market, you can’t actually replace a face to face experience with it totally. Face to face and digital contact make a perfect mix, along with PR and other marketing disciplines. Face to face interaction creates experiences and memories, which are hugely successful in positioning a message in people’s minds. This then affects their choices.”
IE is one of the North East’s and UK’s leading, award-winning, experiential agencies. The company works with huge retail names such as BooHoo, Famous Grouse, Kerry Foods, DFDS and Nissan. Other clients include shopping centres across the UK, Road Respect and many Local Authorities across the UK.
Kerry concluded: “We are delighted to celebrate our tenth year in such good shape, with such a positive future. Our team is key to that, so a big thank you to everyone!”
