I love a good podcast. And so do lots of other people. In fact, in 2022 there were over 125 million listeners to podcasts around the world. A number that is set to grow.
But did you know, they’re also a great way to grow your business? A professionally produced podcast is a fantastic way to build a dedicated and loyal audience.
And if you pick the correct niche, it’s possible to climb the charts in specific categories on podcast platforms. For example, you could create a podcast to talk specifically about HR, or whatever you specialise in. Podcasts are incredibly shareable, and the content you record can be posted across your social channels to raise your profile. They also help to get your name in another feature on google, boosting your SEO and helping people find you.
Apart from all these benefits, they’re just really fun to do. You can share your story, make connections with guests, and inspire with your advice.
Here’s how to get started…
1. Identify your niche: Choose a topic that you are passionate about or has an interested audience.
2. Choose a format: Decide on the format of your podcast, whether it will be solo or co-hosted, interview-based, storytelling, etc.
3. Invest in equipment: Invest in good-quality microphones, headphones, and recording software to ensure high-quality audio.
4. Record and edit: Record your episodes and edit them to ensure a polished final product.
5. Publish and promote: Publish your content on podcast platforms like Apple Podcasts, Spotify, or Google Podcasts, and promote your show using social media, email marketing, or through paid ads.
We have our own podcast studio at Moja and can also offer a remote service, so if you’d like to chat more about how to get your podcast up and running, do get in touch for a chat.
