Rebranding Paper Voice: One Year On

So much has happened over the past year; in January, Donald Trump received his presidential inauguration, Newcastle were promoted to the Premier League and we finally have the on-screen Spider-Man the Marvel Cinematic Universe deserves. It's been a very busy year all round and when looking at the past 12 months, it has been especially busy for Paper Voice.

The time really has flown by since our company rebrand. Branding is very important, especially for the type of industry we work in. Before the decision came to rebrand Paper Voice, the company was in no means unsuccessful, our trademark and branding just didn’t really reflect the business correctly or as efficiently as we would have liked; in effect, we’d grown so we needed our brand to reflect this.

The colours and themes used were mainly blue and green and using a combination of the symbol for paper and a speech bubble didn’t really reflect the company ethos correctly. We also focused on using UX (User Experience), UI (User Interface) and WD (Web Development) for the branding, however, we found that this backfired for us because not many of our clients knew what this meant. Creating a strong and reflective brand is important and as such your brand represents the sum of people’s perception of a company’s customer service, reputation, advertising, and logo. After all, a brand is literally the emotion in which is formed within each individual when they hear or see it, so it’s important that the message that your brand gives is a positive one.

When all of these parts of the business are working well, the overall brand tends to be healthy and this is how we believe Paper Voice is now perceived. As a creative company, it is as important for us to move with the times for ourselves and the businesses that we work with, and even more so sometimes, after all  who wants to work with a company that doesn’t leave itself open to a continuous creativity of ideas? And that my friends, is what makes us stand out from the rest… Until next time, Steve Paul Myers, Owner/Lead Designer at Paper Voice.