The world is online and social - with 57.6 million in the UK alone, social media has changed the way we live our lives. From the way we get our news to the way we interact with our loved ones, social media is everywhere. It's unavoidable, it's powerful, and it's here to stay.
With such incredible penetration in the business world, its significance to society cannot be ignored especially in the marketing industry. The reach and influence of social media is a treasure in the property business, where the need to engage with the market is of top priority, and it has taken over as one of the leading channels for advertising.
Here at Sanderson Young we have invested a lot of time and consideration into our social platforms, as we are acutely aware of the benefit and marketing scope this incredible resource has to offer. However more importantly, to me a successful social media account needs to be fully engaged with who we are as a business and how we want our potential customers to perceive us, it needs to be authentic and personable, and the professional and forward thinking side of our business shown at all times.
Our analytics over the past four months have really brought into context where we stand with our audience, achieving an organic 40% rise in followers and our engagement is up by 20%. Ultimately the statistics are encouraging but our main focus, one which has always stood, is to promote our beautiful properties and engage with local businesses and people.
As a business, social media gives us the ability to directly connect and interact with potential customers and we are building on our already strong brand by reminding people, often on a daily basis, why we are the estate agency to use. So why follow us? Our socials are, of course, packed with beautiful homes for sale, but we also have regular property news updates, features on our Collection Magazine, new homes development updates, our SY recommends where we recommend local businesses and our incredibly popular walk around reels. But let’s be quite frank, the reason most of us spend hours scrolling through the socials, we just love to look around incredible homes!
