Southern California was the surprising inspiration behind one of Scarborough's newest hotels. Bethany Walker, of interior design agency Styled, talks us through how they revamped The Beach House to give it a new lease of life.
The British beach holiday is a perennial favourite. Us hardy Brits love nothing more than wrapping up warm, taking a flask and settling behind our windbreak on the coast of the North Sea.
But for our latest venture, The Beach House, in Scarborough, we wanted to do something a little different; we wanted to create a unique, fun and quirky hotel heavily inspired by Cali Surf Club style to attract a new audience to one of the UK’s best-loved resorts.
The client was also keen to make sure the venue had a fresh new look, without alienating any potential guests with anything too ‘out there’.
They were looking to launch a unique, fun and quirky hotel that would help them stand out in Scarborough, while still appealing to a wide range of potential guests. By opting for a soft pastel colour palette with unique design features we brought this vision to life.
Californian style
Our inspiration for the project came from the Cali Surf Club brief and we spent plenty of time looking at key features of this design style to inform our own plans for the hotel. We opted for a pastel colour palette with lots of natural materials, including rattan and jute, with pops of neon and greenery throughout to add a modern feel to the beach club vibe.
Comfort was also a key concern for guests, along with practicality. With the venue being a hotel, it is used in a different way to a self-catering property and each and every element had to be well-thought-out.
The hotel itself comprises of 59 rooms, offering a variety of king-sized bedrooms and twobedrooms suites, making it a flexible choice for families, couples and groups.
Its location, just 550 meters from the seafront, is also a major plus, and while the North Sea coastline is a far cry from the sun-kissed beaches of California, the beach-front vibe remains just as fitting.
The results
The turnaround for this project was incredibly tight, which left us with little time to source furniture pieces that would work within the timeframe. Finding trusted suppliers who could not only help us achieve our desired look but also fit the timeframe was a challenge, but we managed to achieve it.
The client is incredibly pleased with the result, and guests are too – bookings have been consistent since it opened earlier this Summer.
With a little imagination and a lot of style, we’ve achieved something really special – a fun, modern and unique place to stay in a traditional, popular holiday destination.
