By Louise White, Marketing Manager, Hoults
Rebrands often signal change.
Ours signals clarity.Over the past few years, our serviced office spaces at Hoults Yard, Haylofts and Hypoint have operated under the HyHubs brand. It reflected a growing portfolio and an evolving business model. However, as we began work on our new website and reviewed our wider brand strategy, something became increasingly clear. Across the region, people still called us Hoults.
That recognition mattered.
Hoults Yard, our headquarters in Byker, is more than a business address. It is a place embedded in the North East’s commercial story. Built on the former site of the Maling pottery factory, which once exported ceramics worldwide, the Yard has long been associated with industry, enterprise, and resilience. It was also home to Hoults Removals before its sale to Pickfords in 1983.
The name carries weight. It carries trust. Most importantly, it carries history.
In a market that has seen significant change, particularly in how and where people work, we felt it was important to lean into who we are rather than move further away from it. The decision to return fully to the Hoults brand was not nostalgic. It was strategic.
Demand for flexible, well-managed office space across Newcastle and Gateshead continues to grow. Businesses want more than square footage. They want character, service, and community. They want environments that reflect their own ambitions. That has always been central to our offer.
In 2018, we expanded our portfolio with Haylofts, a £1.5m conversion of the former Deuchar brewery stables in Newcastle city centre, alongside Hypoint on Saltmeadows Road in Gateshead. Each location has its own identity, yet all share the same ethos: property with personality.
That phrase is not marketing shorthand. It underpins how we approach development, management, and customer experience. Our Front of House teams are visible, proactive, and supportive. We invest consistently in upgrades and refurbishment. We focus on creating spaces that feel inspiring rather than corporate by default.
The rebrand gave us the opportunity to refine how we present ourselves externally while reaffirming our internal values. Working with Newcastle-based agency Vida Creative, we developed a visual identity that acknowledges our heritage while positioning us confidently for the future. The result feels authentic and assured.
“Returning to the Hoults name was not about looking backwards. It was about owning the reputation, heritage and community we have built across the North East.”
Returning to one clear, recognised brand also strengthens our message. In property, clarity matters. Tenants, partners, and stakeholders value consistency. They want to know who they are working with and what they can expect. Aligning everything under the Hoults name provides that confidence.
As we look ahead, our ambition remains focused on thoughtful growth across the North East. The region continues to demonstrate resilience and entrepreneurial energy, and we are proud to provide the environments that support that momentum.
If your business is reviewing its workspace, planning its next phase of growth, or simply seeking an office environment with character and community at its core, we would welcome the opportunity to start that conversation.
We are Hoults, and we are building on strong foundations.
houltsyard.co.uk