Bradley Hall has appointed a new board member while strategically aligning its current board member roles in order to bolster the company for further growth.
Cassie Moyse joins Bradley Hall’s board of directors as group marketing director. Three of the firm’s shareholders take on roles which will see them concentrate on strategic growth of their own areas of the business. Richard Rafique will become managing director – commercial, Matt Hoy becomes managing director – residential, David Cran becomes managing director – Yorkshire, while Catherine Affleck and Paul Czerepok will remain as group operations and group finance director respectively.
The newly defined roles will allow group managing director Neil Hart and group director Peter Bartley to support key clients and to develop the overarching business strategy for Bradley Hall, in each of its services. The rapid growth of the firm and its future plans aim to position the company as a full-service property firm which becomes the first choice all services for both members of the public, organisations of all sizes and local authorities.
The move follows a year of significant growth for the firm, with the opening of a new office in Leeds city centre and creation of over 20 jobs across the business. The company was also once again named the most active commercial property agency in County Durham, Northumberland, and Tyne and Wear for the second quarter of 2022, having seen the value of its sales, lettings and acquisitions exceed £160,000,000 in the year to May 2022.
Richard Rafique, who has been a director and part owner of Bradley Hall alongside Neil and Peter for seven years, said: “We are absolutely delighted to announce our ambitious plans for the future and proud to be continuing to work together as a board to reach our goals. With our redefined roles in line with the new demands which come with a growing business, along with the appointment of Cassie as our group marketing director, we have a clear strategy and responsibilities to facilitate the growth of the firm.”
Cassie Moyse is a new appointment to the board, joining as Group Marketing Director. The appointment will see the experienced PR and marketing professional deliver more ‘strategic and results driven campaigns’ while continuing to lead all of its core marketing efforts, including; PR, digital, business development, events and growth opportunities. She will also continue to run business and lifestyle magazine, Portfolio North, as a separate entity.
Cassie said: Our new brand and structure provide excellent foundations to build a £10m business on. As the firm grows, client habits change and the industry evolves, communications strategy has to adapt and I am very excited to be continuing to grow the Bradley Hall brand. I look forward to seeing all of the hard groundwork which has been done by my team and I come to fruition over the coming months and years.”
Matt Hoy, who will continue to lead the firm’s residential operations, said: “Over the past few months, we’ve seen activity and values rise across almost every area of the business, and as we continue to expand into new areas and open new offices, I’m wholly confident that the residential business will continue to go from strength-to-strength.”
David Cran will take on the responsibility of Managing Director for Yorkshire, as Bradley Hall looks to continue investing in the region and growing its footprint outside of the North East. As well as overseeing the main Leeds office, including management of all service lines, David’s new role will also see him lead the firm’s expansion into Sheffield, Hull, York and north Lincolnshire.
David said: “A huge part of my new role will be overseeing the next phase of growth for Bradley Hall as we identify strategic opportunities to expand into Lincolnshire and Humberside and become an agency that stretches beyond the North East and Yorkshire and I can’t wait to get started.”
