Customers caught a glimpse of the hotly anticipated all-new MX-5 RF (Retractable Fastback) model at Jennings Mazda, part of the multi-award winning Jennings Motor Group, ahead of its official launch.
The all-new Mazda MX-5 RF model, was on display for one day as part of an exclusive preview event at the group’s Cargo Fleet Lane dealership in Middlesbrough, where customers were given the opportunity to be among the first to see and test drive the award-winning two seater sports car.
Customers enjoyed exploring the all-new MX-5 RF in an exciting and dynamic new way using high-tech Oculus Rift virtual reality headsets. The special headsets allowed customers to interact with a high-definition 3D version of the Mazda MX-5 RF, personalising the car’s exterior colours and interior trim in an instant according to their preferences.
Two Mazda Specialist Demonstrators were also on hand to accompany customers on test drives and deliver a personalised experience and detailed information about the latest car to join the popular Mazda family. With broad experience and knowledge of the UK car market, the professional drivers provided neutral, in-depth advice on the new compact roadster.
James Chorlton, Franchise Manager at Jennings Mazda in Middlesbrough, said: “The interest we’ve received in the all-new MX-5 RF since its initial reveal at the New York Motor Show last March, has been extremely encouraging. The new Mazda MX-5 RF adds a unique and stylish model to the range, one that stands distinct from the MX-5 Convertible, yet retains all the award-winning driver appeal the MX-5 sports car is famed for.
“The preview event was a huge success, it allowed customers to get out on the road and be one of the first to experience the Mazda MX-5 RF from behind the wheel.”
Officially on sale from 4 March 2017, the all-new Mazda MX-5 RF joins the World Car of the Year MX-5 convertible range and is priced from £22,195 to £28,995.
Setting it aside from the convertible soft-top model, the all new Mazda MX-5 RF has a sleek retractable hardtop, which enables the thrill of open-top driving while retaining all the benefits of a hard roof.
A flagship Launch Edition will herald the six model range. Limited to just 500 cars, the special model is priced at £28,995 and features unique styling and equipment. It is powered by a 160ps 2.0-litre SKYACTIV-G engine, plus boasts Blistein sports suspension and strut brace, a unique twin-tone roof, a numbered interior badge, BBS alloy wheels, black door mirrors and black rear spoiler. The limited edition model is available with a choice of free-of-charge Soul Red or Machine Grey metallic paint and is fitted with a soft-touch Alcantara trim and Recaro seats.
March will also see the arrival of the MX-5 Sport Nav Auto model, which is the first current generation Mazda MX-5 to feature an automatic gearbox.
Other new models on display and available to test drive at the Middlesbrough-based dealership, include the Mazda2, Mazda3, CX-3, MX-5, CX-5 and Mazda6.
As an accredited Motability dealer, customers who are entitled to a Mobility allowance, can exchange their weekly payment to lease a new car through the Motability programme at Jennings Mazda.
A range of aftersales facilities is also available as a result of a service, MOT, accident repair centre and parts department housed on the Middlesbrough site.
