This month we look at one of Highlights PR's clients - a North East training company whose innovative approach to virtual training helped get the region back to work.
Businesses and jobseekers struggling with the coronavirus downturn turned to Geon Training’s online expertise to help upskill staff working from home, re-train as healthcare key workers or get market-ready skills in key sectors. By switching to virtual classrooms, Geon Training recorded zero absences with all courses completed.
Geon Training specialises in fully funded, bespoke training programmes based around its key sectors and continuously works with partners and clients to offer its learners local employment opportunities, as well as CV coaching and careers advice.
Highlights PR was able to secure positive media coverage on a number of levels including a BBC radio interview, articles in regional newspapers and many web-based news sites.
Co-founder and managing director Nadia Scott said: “Keith helped us to raise our profile at a time when we were undergoing major changes in the way that we operated. The coverage helped us to maintain a public facing presence when many of our competitors had stopped working.
“The whole PR process was taken care of for us including professional photography and copy writing. It was a great experience for the management team, our trainers and trainees.”
For media support contact Keith Newman at Highlights Public Relations on 07814 397951, keith@highlightspr.co.uk
