Highlights PR is a successful PR agency run by Keith Newman. Uniquely, their office is a boat based on the River Tyne. Here we look at how Highlights PR have helped one of their clients.
Brought up near Shotley Bridge on the picturesque Northumberland/County Durham border, artist Alex Clark has loved the countryside and animals all of her life. Her work is now a familiar sight all across the globe on greetings cards, pottery, notepads and a whole host of other collectable and functional items. Alex’s artwork is a worldwide phenomenon with her stylised, quirky interpretation of farm animals, birds, cats and dogs and other wildlife instantly recognisable in gift shops and major outlets by characteristic rosy cheeks and beaming smiles on the animal’s faces.
The Alex Clark brand is steadily expanding with some 3000 designs across all product ranges, yet despite being such a global phenomenon, the shops and warehouse all retain a cottage industry family feel. Alex employs more than 20 staff in warehousing, packaging, admin and sales roles and her mum who helped her out in the early days still enjoys working in the Corbridge retail outlet.
Alex asked Highlights PR to help promote the fact that her business was doing well and that you didn’t have to move away from the area you love to be successful. Highlights PR created a press release with professional photography and featured Alex Clark Art in a number of newspaper articles including a double page spread in the Hexham Courant, a feature in The Journal and online business sites and lifestyle magazines. Alex said; “A big thanks to Keith who has shown great interest in how we grew our business and made local people more aware of a success story right on their own doorstep.”
For more information about Alex Clark Art – sales@alexclarkart.co.uk www.alexclarkart.co.uk 01207 560447
