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Issue 32

Highlights PR is a successful PR agency run by Keith Newman. Uniquely, their office is a boat based on the River Tyne. Here we look at how Highlights PR have helped one of their clients.

North East Counselling Services is a Gateshead-based social enterprise that offers free and affordable counselling to individuals, couples and young people across the region. They have recently expanded their services to help local businesses deal with stress and mental health issues in the workplace.

Chief Executive Officer, Marjorie Hunter said, “Mental health issues are a rising problem for people in the north-east as they are across the UK. Many people will experience a mental health issue in their lifetime, or simply need some time with a professional counsellor to clarify their feelings. We aim to improve access to help by offering counselling services delivered by a team of 50 professionally qualified therapists.

“We wanted to get that message out to as many people as possible so we approached Keith at Highlights PR. “Highlights PR identified angles to promote the organisation and then produced press releases which highlighted the key messages NECS needed to communicate to the public. The subsequent story featured in local newspapers and BBC local radio as well as creating a huge online presence. We were delighted that Keith immediately understood our aims and needs and skilfully converted them into tangible PR outcomes for us.”

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