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Highlights PR is a successful PR agency run by Keith Newman. Uniquely, their office is a boat based on the River Tyne.

Jonathan Wallis is a Chartered Surveyor based in Barnard Castle. He has worked with Highlights PR for four years. Here he tells us why. “I started working with Keith when he started helping to promote the annual Christmas at the Cathedral Concert in Newcastle which this year is in aid of The Sir Bobby Robson Foundation. The concert features well-known names from TV and entertainment and in the past, has included Denise Welch, Tim Healy, Melanie Hill as well as choirs, comedians and musicians. The show is produced by ex-Lindisfarne drummer, Ray Laidlaw who Keith works with on the Sunday for Sammy shows. “Keith helped to raise the profile of the concert through radio, TV and print media. His imaginative ideas have seen me dressed in my Christmas jumper in August on Newcastle Quayside beach with a six-foot-tall Christmas tree. The show is a joy to organise but it takes a lot of organisational skill and I know I don’t have to worry about PR or public awareness when Keith is working with me. “I’ve recently started my own business after working for a major firm for a number of years.

I provide advice on rural and specialist commercial property and business matters including professional property valuations, landlord and tenant matters and land disputes. “I knew that I had to get my new business into the media and for me there was only one person to do that. Keith has featured me in newspapers both as a news story and as a photo feature for my launch party. He has also given me media training and good advice on marketing and PR. “Keith is excellent at what he does. He is passionate, dynamic and very friendly. He has a unique skill in telling a story and applies that to delivering and achieving strong PR for his clients. He is a very generous person, not only in the time he gives to his clients but also to the many charities he supports. I think very highly of Keith and cannot recommend him enough.”