If you cast your mind back to 2010, you'll likely remember a different "era" of web design. Of course, it was important for your business to have a presence online, but there was little expectation that your website had to work well on mobile phones, never mind tablets.
Today, however, web design has changed. With 45 million Britons now owning a smartphone and worldwide mobile and tablet internet traffic usage overtaking desktop usage for the first time, it’s never been more important to build websites with mobiles and tablets in mind. Responsive web design (that is, design that can adapt to different screen sizes) is now on the rise. Not only does it take the pressure away from designing multiple websites, such as the mdot’ websites that were created just for mobile users, but it ensures your website looks good across hundreds of different devices.
After all, whether your visitors access your website from a smartphone, a tablet, a television or a PC, you want to give them the best possible experience at every opportunity. And, with 52% of e-commerce sales now coming from smartphones, a site that doesn’t work well on mobile isn’t going to cut it if you want to remain competitive. User experience aside, responsive web design offers a wide range of benefits, including cost savings, and improved SEO rankings. For a couple of years, Google has offered a small ranking boost to mobilefriendly websites, so if your competitor’s website is outdated, you’ll likely rank ahead of them. What’s more, the search engine giant now crawls content from a mobile browser perspective, making responsive web design all the more important. Whether your website is in need of an overhaul or you need to speak with your web designer to make your site more responsive, remember that the future is “mobile-first”.
Is your website responsive? If not, we can help. Visit jakhq.com or call 0191 388 2698.
