When Kevin Keegan was manager of Newcastle Utd, he once commented... "It's not what it said on the tin." He was paraphrasing a TV commercial which was aired at the time, and was in response to something being rather different from what he'd been told. Perhaps you've been promised something which didn't turn out to be what you expected.
Take marketing for example. You may have been told by an agency that they will increase your sales, raise your exposure, boost profits and reduce expenses etc. It all sounds good, but will you really see some results? Will it be a case of ‘It does what it says on the tin?’
Or not.
This is where the Newcastle-based marketing agency Different Narrative stands out from other agencies.
They can prove it.
“Here at Different Narrative we have an effectiveness culture,” said CEO Kieron Goldsborough. “We are one of a select group of companies across the UK…fewer than 50…who have full IPA accreditation. The Institute of Practitioners and Advertising have strict criteria which we have to meet, the most important of which is ensuring that the work we do for clients really is effective
that we get results, not vanity. We add value to our clients and ultimately improve their performance and profitability.”
Different Narrative have developed their own in-house software which allows them to track how effective they are being for clients. They can show clients how various marketing plans are working and what sort of results they are currently achieving. It also allow clients to predict future trends and performance… something which is key for any business.
“We give our clients regular updates to show how effective our work is. When they can make accurate future projections and see what the potential results will be, they can then plan accordingly. This has become increasingly important for firms because budgets are tight and they need to know that any future spending will be justified. We show them how they really will get value for money from the work we do on their behalf.”
Something else of which Different Narrative can be rightly proud, is their record when it comes to helping the people who work for the business and also helping others in the community.
“It’s important that we give something back,” adds Kieron. “At the recent North East Marketing Awards, we were given the award for the best example of CSR (Corporate Social Responsibility). We have an in-house policy called Change Maker. A small committee made up from members of the Different Narrative team organise events to either raise awareness or help charitable causes, or perhaps devise long-term ventures. We work closely with schools and universities; we offer a two week placement so that students can see what a marketing agency does. We do litter picking, we collect on behalf of the Newcastle West End Food Bank, and we even take part in friendly rivalry with other marketing agencies in the area to promote mental wellbeing.”
It doesn’t end there.
Different Narrative have now been awarded CPD Gold standard on two occasions by the IPA. Their continuous professional development sees everyone within the company undergo a minimum of 24 hours training (most easily exceed it though) because, let’s face it, we’re never too earn to learn in what is an ever-changing marketing world.
Different Narrative is a company worth keeping an eye on. They plainly do things the right way and the help and success they can provide your company with is something they can prove. Does your current marketing agency do that?
It also explains why Different Narrative can not only work with dozens of small firms, but also help nationally recognised companies such as Carpetright, Winsor and Newton, Bovis Homes, Hays, NHS and local brands NTCA, Eldon Square and Sunderland Council.
If you’d like to find out what Different Narrative can do for your company you can find out further information via their website…www.differentnarrative.com…call 0191 261 0111 or visit them at their offices on Ravensworth Terrace in Newcastle. You can also email hello@differentnarrative.com