Unwritten Creative And Newcastle Racecourse Charge Ahead With New Partnership

Issue 20

Unwritten Creative, the growing North East branding and digital agency, has agreed a new relationship with Newcastle Racecourse to support the promotion of the sporting venue’s key summer racing events.

The Newcastle-based agency has been assigned to develop a strategic branding programme and associated marketing materials to attract more visitors to events including race meetings and concerts.

Newcastle Racecourse attracts thousands of visitors to its established Summer events including the Collingwood Insurance Beeswing Ladies Day in July and the Betfred Northumberland Plate Festival which welcomes approximately 50,000 visitors each year.

As a result of this agreement, Unwritten Creative has become the only external branding and digital agency to be retained by Newcastle Racecourse to market and promote these events with the objective to grow attendances both within public areas and hospitality.

The agency has enjoyed a strong period of growth in its first three years in business and has secured a number of high calibre clients through the application of its innovative approach to generating brand strategies.

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