By Anne-Marie Lacey, Filament PR's Managing Director
Perhaps it’s because you know, as a GP, that person has gone through years of training, has a lot of experience under their belt, is governed by a strict code of conduct and has professional ethics at the heart of what they do.
Now think about the same situation but this time in terms of PR. As a business leader, the reputation of your brand is one of your most valuable assets. You engage with a PR practitioner and you trust they are a safe pair of hands to look after your most prized possession. But is that the reality?
The fact is, public relations is not a regulated industry like doctors, lawyers and accountants, so you can’t always be guaranteed you’re getting the best guidance and strategic advice to protect and preserve your brand’s reputation.
Professional integrity is everything. It means when working with us, you can be safe in the knowledge that we're always one step ahead of the curve, we have ethics at our core, and you can rely on us to take the very best care of your reputation.
Anne-Marie LaceySo, what can you do? At Filament PR, we’re members of the Chartered Institute of Public Relations (CIPR). Personally, I’m a Chartered PR Practitioner and a national award-winner. It means we’re qualified in what we do, and as well as having years of experience while investing in our own CPD, we’re also governed by a Code of Conduct.
We don’t have to be members of the CIPR; we choose to. Professional integrity is everything. It means when working with us, you can be safe in the knowledge that we’re always one step ahead of the curve, we have ethics at our core, and you can rely on us to take the very best care of your reputation.
www.filamentpr.co.uk
