What if AI became a teammate and not a threat?
I must confess, after decades in digital marketing (slightly over three to be exact!), I’ve witnessed the arrival of many tech solutions that promised to change how we work for the better.
Yet none have sparked quite the mix of excitement and apprehension as Artificial Intelligence.
And yet, the key to successfully introducing AI in our businesses lies not in complex technical understanding, but in something far more fundamental: imagination.
Imagination allows us to reframe AI from an ominous replacement to what it truly should be: your most capable collaborative partner.
When working with clients, I invite them to think of it as hiring two distinct types of assistants, each with their own capability and personality:
Meet your Rookie Assistant
Your Rookie Assistant is enthusiastic, detail-oriented, and is ideal for those time-consuming tasks that often bog down your day. This digital colleague helps with research, conducting more detailed and deeper investigations than typical Google searches could ever achieve. Need content adapted and revisited? Your Rookie Assistant handles rewriting with ease, changing style, length, format, and tone of voice to match different audiences perfectly.
Perhaps most impressively, this assistant excels at repurposing content, seamlessly converting information between different formats. For example, transforming text to visuals, visuals to audio, audio to infographics.
Think of your Rookie Assistant as focusing on more admin-centric tasks, this essential engine that keeps your business running smoothly.
Enter your Consultant Assistant
Your Consultant Assistant operates at a higher strategic level, bringing years of expertise to more complex challenges. This digital advisor critiques documentation with fresh eyes, providing valuable second opinions, especially when dealing with large volumes of information that might overwhelm human analysis.
Need to implement new processes? Your Consultant Assistant deconstruct new ways of working into manageable stages, and importantly, it coaches how these should be executed. I have found it to be so useful for intricate analysis and planning, and it has a remarkable ability to break things down completely before building them up again, stronger and more efficient.
Finally, by far the most appealing aspect (which is why I kept it last), this assistant creates content from scratch based on your inventive prompts and briefs, encouraging you to be more daring and find ways to stand out from the crowd.
Think of your Consultant Assistant as your strategic thinking partner, the experienced advisor who supports your business decision-making.
The imagination factor
Here’s where imagination becomes crucial: instead of asking “Will AI replace me?”, start wondering “How will my AI assistants help me achieve what I’ve always envisioned?”
Suddenly, those ambitious projects you’ve shelved due to resource constraints become achievable. That comprehensive market research you’ve postponed? Your Rookie Assistant handles it. The strategic planning session you’ve been dreading? Your Consultant Assistant facilitates it.
For me, the businesses who approach introducing AI the right way aren’t necessarily the most technically advanced. They’re the ones whose leaders imagined new possibilities and embraced AI as collaborative partners rather than competitive threats.
Getting started
Review your typical month and select one repetitive task that consumes too much of your time. Introduce your first AI assistant here, then gradually expand as you discover new collaborative opportunities.
Open your mind to possibilities and increase your team of digital assistants by going beyond ChatGPT. Try out these large language models: Claude.ai, Meta.ai, NotebookLM by Google, Gemini, Microsoft Copilot, Perplexity.ai, Quora Poe.
To your success!
You can contact Pascal directly on 07801 729 741 or via pascal@pascalfintoni.com