The Code For Success

Issue 25

Mediaworks prides itself on being a successful North East agency providing a comprehensive range of digital marketing services. Never standing still, the brand has since added another feather to their cap.

Since we were established in 2007, we’ve always understood the importance of a great website. It’s the most essential tool in digital marketing, helping brands improve their search engine rankings, better connect with their target audience and ultimately, help them achieve their goals.

While we are experts in search engine optimisation (SEO), paid search (PPC), conversion rate optimisation (CRO), online reputation management (ORM) and content marketing, we realised that a crucial service was missing: web and app development. Without it, we were unable to deliver a truly inclusive digital service.

We have invested heavily in our development department in recent times, and we’re proud to have some of the industry’s brightest and best web and app developers on our team. Through this growth, we have had the opportunity to support our clients’ campaigns even further, laying the foundations for digital success.

Since then, we have developed a number of websites and apps Ñ including the Great North Snowdogs App, which charted higher than Minecraft in the App Store. Our most recent project saw us working with the Newcastle United Foundation, a local charity that’s dedicated to supporting the North East through football.

When we first started working with the charity, their existing site was designed to raise funds and encourage bookings for, and awareness of, their community courses. However, the website was falling short of fully meeting these goals, with many users lost through performance and usability inefficiencies.

The brand enlisted the help of Mediaworks to design and develop a new website that would deliver a better user experience. Working closely with the Foundation, our design team created wireframes and designs that considered the user and accurately reflected the charity and the exceptional work they do.

The site was then developed using WooCommerce. As one of the main issues identified from the old site was the inability to book multiple courses at once, we heavily customised the platform to enable this functionality.

Of course, we haven’t forgotten about our core digital marketing services. To ensure the site’s future SEO performance, our in-house content team optimised the on-site copy around high-volume search phrases and, before going live, our SEO team completed a 34-point technical audit.

On June 1st 2016, the new Newcastle United Foundation site went live. With a revamped design and improved functionality, the organisation is already benefitting from their new site.

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