Switched On

Issue 25

When it comes to knowing a thing or two about putting our clients in the spotlight so they shine above and beyond their competition, we really are a bunch of bright sparks.

In fact, our PR and Communications Director, Anne-Marie Lacey, is making a name for herself as a leading light in the industry, after beating hundreds of entries from across the UK to be named the Chartered Institute of Public Relations’ Outstanding Young Communicator of the Year at the National Excellence Awards 2017.

The judges described her as being the epitome of an all-rounder and commented on the quality results she delivers for our clients. It’s safe to say Anne-Marie is certainly switched on, helping the people we work with to communicate their key messages with the right people, at the right time and in the right way.

But of course, it’s not just about being seen and heard. It’s about using the opportunities PR done properly presents to achieve tangible business benefits. That’s what we do. We’ve recently worked on a campaign with a client to increase footfall to an inaugural event in Durham City. Through Anne-Marie’s know-how and the super skilled team supporting her, the results have been staggering.

With over 50 pieces of media coverage gained including slots on the evening regional news plus six pieces of national coverage across print and online, along with over half a million people engaged over social media, the event was a bumper success. During the course of the event, thanks to our integrated approach to PR and marketing communications, Durham was jam-packed with over 10,000 extra visitors to the City – an increase in footfall of over 8%.

So, when it comes to being switched on about using PR, you really don’t need to look much further than Filament PR.

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