At SASS media Ltd, we are delighted to have been appointed to support Beth of Beth Wilson Embroidery with her PR and media needs.
Beth, who has been named one of Teesside’s artists of the year by Tees Valley Combined Authority (TVCA), recently opened her creative studio in Stockton to other aspiring artists.
As well as showcasing some of her fantastic creations, it was her hope it would inspire the students who visited to believe that a creative career in the North East is viable – and you don’t have to move to London to be a success!
And judging by the reaction that we received from students and Northern School of Art tutors, Beth has achieved exactly that.
Beth said she felt “humbled” and “deeply grateful” for the number of people who came through her doors to see her work, and she was especially keen to welcome those with a real passion for developing their own careers within the digital creative scene here in the North East.
Beth said: “Hearing people’s feedback, answering their questions, and seeing their enthusiasm reminded me that what we’re building is resonating and reassured me that we’re on the right path, and that we need to keep pushing forward – not only to strengthen and master our industry here in the North, but to open the doors for others to see it, join it, and feel inspired to create what they love.”
Beth admitted it was a “pinch-me moment” when Jo Stenberg, a creative technician at the Northern School of Art, came along to the event and said she had successfully bid for the funding of an embroidery machine at the college, after citing Beth’s success.
Jo, who is a hand embroiderer, said: “When the students look at Beth and how successful a local embroidery artist can be, it really inspires them.
“The machine arrived a couple of weeks ago and represented a huge investment for the Northern School of Art.”
Jo added people don’t think of embroidery as being edgy, instead imagining “grannies sitting by the fire”, but Beth is breaking the mould with her designs, featuring motifs like snakes and skulls.
“It’s got a tattoo art feel to it, which is quite fashionable right now,” said Jo.
“It’s great to have this knowledge coming in from someone who is in the industry and Beth is not at all precious with her information and advice – she is really open about everything.
“She’s obviously worked extremely hard to get to where she is and reach that standard and it’s great to see.”
Beth said it is really important to her to inspire other students across the region, which is why, with the help of the TVCA, she has appointed SASS to support her in sharing her creative vision and achievements far and wide.
Since working with SASS media, Beth has appeared in The Northern Echo, Darlington & Stockton Times, Teesside Live and The Gazette, Northern Insight and Tees Business.
Sarah Dale, one of the directors at SASS media, said: “It has been a pleasure to work with Beth and help her to showcase her beautiful work.
“Beth is an inspiration to other students across the Tees Valley and beyond and it is great to help someone so humble and generous with her time to highlight what can really be achieved here in the Tees Valley.”
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How can SASS help to put your business in the media spotlight?
At SASS media, we support businesses with their press and publicity needs, from accompanying you to broadcast interviews to writing press releases that successfully sell your services and celebrate your achievements.
We also support organisations when they come under media scrutiny when something has gone wrong, helping you to put your best foot forward when dealing with journalists in adverse times, and ensuring your reputation is maintained and upheld.
If you have something to celebrate in the press, or want to carefully navigate the media landscape due to an opportunity you have – or an issue you are facing – contact Sarah Walker, co-director of SASS on 07896 894538.