If you want to get more up-to-date digital marketing skills for yourself or your team, you will be delighted to know that nesma has added four more digital specialist awards to its portfolio.
With many recent reports, (The Times, PWC) citing that 25% of people are looking to move their job, we have a strong indication that our dynamic environment will become even more shaken up.
What does this mean for employers?
You might be working on prioritising your staff, investing in their well-being, and allowing flexible working and personalised benefits, but are you focusing on their career progression? (PWC).
If your team does not know their next step on the ladder, they will be inclined to go and look at new employers with a more straightforward pathway. Understanding job security and longevity has become even more critical alongside a cost-of-living crisis.
At nesma, we often meet employers who discuss the need to demonstrate how much they value their employees and their competencies but also how much they worry about developing their expertise to help them secure their career pathways, which will benefit not only the individual but also have an immediate impact on contribution and performance
When we ask managers why they support team members through a CIM or CIPR qualification, they cite that their employees show greater confidence and capability in the jobs they are doing and exhibit a more significant commitment to stay in the company as they recognise the investment the company is placing in them.
If employers choose to do a bespoke training programme with us, we look to identify what skills gaps they have on the one hand and what progression they would like to embed on the other.
This approach gets everyone working on their personal development plans and investing in their continuing professional development.
Upskilling is not a one-off event. You need to keep training; it is not the best investment to only provide training once or even occasionally.
We regularly find that one of the most urgent challenges is keeping teams up to date with the advancement of digital marketing. For example, with the growth of Artificial Intelligence (AI) and ChatGPT, whether we like it or not, we need to learn how to manage these technological opportunities.
nesma itself has not stood still, and we are always adding to the breadth of study modules available to our learners. We now offer 21 qualifications and 36 modules covering marketing, digital marketing, and communications. Most recently, we have added three new sustainability learning options to our portfolio, and in July, we launched four new CIM Specialist Awards focused on the digital aspects of marketing. These cover the topics of Content Strategy, Social Media Management, SEO and Paid Search Management, and AI Marketing.
CIM Specialist Award in AI Marketing
develops skills to enable a strategic approach to its use in marketing.
CIM Specialist Award in Content Strategy
develops knowledge and skills to enable a strategic content planning and creation approach.
CIM Specialist Award in SEO and Paid Search Management
develops knowledge and skills for a strategic approach to organic and paid search channels.
CIM Specialist Award in Social Media Management
provides strategic insights into how social media can enable an organisation to reach, nurture, and engage with its target audience.
Each course is level 6, a BA Hons Degree equivalent level, and takes just six weeks to complete. It’s an experiential learning experience with work-based tasks applied to the theory and practice, with no lengthy assignments. Any two of these awards can contribute to the CIM Professional Diploma in Marketing or the CIM Professional Diploma in Digital Marketing. They can count towards those qualifications or bolt on to existing CIM Diplomas.
Our expert digital marketing practitioners and nesma tutors, Joanne Dolezal and Steven Parker, will deliver these modules in September. You will enjoy plenty of work-based exercises and group discussions around the topics, and the assessment is via a Multiple-Choice Question online examination.
These CIM Specialist Digital Awards are fast and focused qualifications for marketers who want to enhance their strategic digital marketing skills. And an excellent choice for anyone wishing to improve their digital marketing effectiveness with up-to-date knowledge in an efficient time frame.
So even if you or your team have robust marketing qualifications, these top-up modules will be a fantastic way to enhance your skills base with the latest trends in digital.
To get your name on one of these courses to start in September, please get in touch with hello@nesma.co.uk or call 07734 222 254.
nesmas courses can be studied individually or combined to form a bespoke training programme for your corporate or agency team.
