Strategic Move Sees Karol Marketing Acquire Fusion Pr Creative

Issue 79

PR and communications agency, Karol Marketing, has announced the acquisition of Fusion PR Creative. This move will drive forward a vision to offer the very highest level of strategic communications, marketing, digital, public affairs, and public relations expertise to its regional, national, and international client base

The buy-out follows the appointment of Fusion PR Creative’s founder John McCabe as chief executive at North East England Chamber of Commerce, and builds upon significant results achieved by Fusion and Karol for existing clients across sports, renewable energy, construction and regeneration, healthcare, hospitality, and leisure industries. Both companies will continue to operate under their respective brands within the new Group, working on behalf of their regional, national and global clients.

This new venture will allow for further growth as it will help carve out and realise new business opportunities, enabling some of the region’s leading companies to access the very best strategic communications expertise locally.

Founded by Stefan Lepkowski in 1992, Karol Marketing is one of the North East’s longest established integrated and multi-award-winning PR, digital, and creative communications agencies. The company has secured five, major new clients in the last twelve months adding to its portfolio which includes Mental Health Concern, Eldon Square, Agilio Software, as well as leading consumer brands Keela, Montane, Vango, EDZ and Ventile and has seen billings jump by 61.7%.

Fusion has also continued to show strong performance over the last two years, representing clients such as Northumbria University, Newcastle Hospitals NHS Foundation Trust, Collaborative Newcastle, The Great North Care Record (delivered in partnership with Karol), The UK Pellet Council (Biomass Heat Works!), AkzoNobel and Bernicia Group.

Both companies will now consolidate and strengthen their market specialisms, skills and expertise as one Group, with Karol coming together with members of the Fusion team who will remain in key roles and there will be new investment in staff and increased resources.

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