Media

Straight Talking, Honest, Design And Digital Marketing

Issue 125

Northern Digital...making your brand stand out online.

If you’ve ever dealt with a marketing agency, it’s very easy to feel as though you’re being steered into something which suits the agency rather than you and your business.

Okay, they can trot out previous successes but are they really on the ball…are they using latest techniques…will they be able to push your business forward and help you stand out from the crowd?

While working as a marketing manager, Dave repeatedly watched agencies charge clients too much for too little…big retainers, thin output. “I told people the truth and didn’t fit in. That’s what pushed me to start Northern Digital and do things differently.” said Dave Head who founded Northern Digital in June 2024, drawing on 13+ years in the industry. “It was tempting to convince a client to use something which we, in effect, already had on the shelf.

“Here at Northern Digital, we offer custom marketing solutions and are increasingly offering AI-powered content creation and marketing automation. Using artificial intelligence tools, we generate first-draft website copy, blog articles, social media posts, email campaigns, and SEO-focused content more efficiently. AI assists with research, keyword analysis, content planning, analytics, audience targeting, and performance optimisation. The team here check everything to make sure it fits in exactly with what the client is looking for, ensuring quality, accuracy, and brand consistency.

“It’s important to make everything personalised…but AI handles the heavy lifting so the team can spend their time on the creative and strategic calls that move the needle. Every piece of AI-assisted work is checked, shaped and signed off by the team for accuracy, tone and brand fit. AI speeds up Northern Digital; it doesn’t replace the people. The combination of automation and creative oversight allows clients to publish more content, respond faster to market opportunities, and achieve greater marketing efficiency without sacrificing authenticity or effectiveness. It’s a win-win for every business.”

Spend five minutes chatting with Dave and you can instantly tell that AI has changed the digital marketing landscape. Agencies which aren’t making full use of AI are missing a trick…they’re falling behind…which means they’re also failing their clients

Many of you reading this will be bamboozled by artificial intelligence and won’t have a clue how it can affect your advertising and promotional work, but this is where Dave Head can put you at ease because people buy from people.

“When I decided to form Northern Digital, I knew it would be fruitless sending emails or printed material to explain what my business would be able to offer for the simple reason that people wouldn’t be able to grasp how everything worked. Consequently, I spent every available hour networking. Once I had face to face conversations and explained what we were all about, how we would promote their business and improve their profits, I quickly gained clients. Businesses don’t talk to businesses…you talk to a person from that business.”

Dave and his team have come up with the perfect blend to get your business noticed, combining automation with creative oversight, allowing clients to publish more relevant content, respond faster to market opportunities, and achieve greater marketing efficiency whilst keeping everything personal. They can include photos and videos, allowing you to add personal and targeted information.

Branding, design, and web development are taken care of in a friendly, jargon-free manner, helping your business or organisation improve its visual identity, increase its digital presence, find new customers and raise profits. Northern Digital is rated 5* on Google…here’s what some of the reviews say…

“In Dave We Trust.” – Medical Menopause

“…amazing integrations using AI, which will save us countless hours of manual input.” – Graham Miller

“Had a website made from scratch…done within four days. Turnaround was great.” – Reece Storey

Interested? The best idea is to contact Dave Head and his team. Contact him directly on dave@northern.digital or 07476 934535, visit www.northern.digital for further details.

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