Members of Highlights PR's exclusive RADAR programme benefit from increased media coverage and exposure. We asked some of them how they are shining a light on their customers as the dark, winter nights close in.
The MINT Business Club is offering skills training to help their members become even more MINT! Founder Nicola Jayne Little says: ‘We’ve got some exciting new training to offer our members which is in addition to our membership offer. This will ensure they will develop more skills and be able to use them to shine more light on themselves. By doing this, their customers will benefit too. It’s a great win win.”
Neil Fraser from Northumberland Wills and Probate is offering free evening appointments to bring inspiration and the peace of mind to know that your affairs are in order. ‘Now that the nights are closing in and there’s not much new on TV, it’s a great time for me to visit you or link up on Zoom. The choice of me providing reassurance that your loved ones are protected or you watching an aged repeat on TV should be an easy one. Find me at www.northumberlandwills. co.uk and I look forward to talking to you.’
Tina Stobbs of Captured Forever Photography is looking ahead to Christmas by taking outdoor group portraits so that families can reflect on them when they can’t physically meet together if the lockdown continues.
“I’m helping to create memories and reminders of loved ones which I hope will bring a sense of family togetherness at Christmas time.’
Benjamin Drury helps organisations and individuals by providing tools and frameworks to solve problems in their business or life. He is known as The Culture Guy.
“As people start to look at how to recover from the last few months and move into winter, I am helping remind business leaders why they started in the first place. I am helping reconnect with their purpose, their raison d’etre, the impact they are having and the good they are doing. Sometimes, we all need a little motivation to get us through.”
Karen Goldfinch of Your Business Pilot supports businesses by helping them get to where they want to be. “We’ve all been through a really bad time both in business and our personal lives. However, seeing the smiles and relief on the faces of my clients when we have that light bulb moment on how to move their business forward is enlightening and offers great hope for the future.”
Pleasant meetings over a pub lunch or a sales talk in the conference room with a good supply of coffee may be in short supply right now. People are tired of those eternal Zoom or Teams meetings. So how to communicate with your colleagues, clients and associates is the question pondered by Jackie Wilson of Brickhouse Media Services.
‘It’s time to rediscover the endless richness of considered communication – whether in a newsletter (great marketing tool, by the way!), a shared article or just a plain old email.
If you have an email list that’s languishing, think about starting up a regular newsletter. And see how sharing interesting, valuable, varied content can reignite a few dormant business relationships. Then take it from there.’
