Media

Planning For The Future With Pr

Issue 68

Bradley O’Mahoney Public Relations has weathered many storms in the thirty years it has been in business, a global recession and pandemic being the obvious two, and it has come out fighting each and every time.

Hard work, resilience, determination to forge meaningful relationships and an unwavering commitment to its clients are what it is known for and why it has survived what many other PR businesses have not.

Bradley O’Mahoney is expert in strategic communications, with proven results.

Based in Boldon, South Tyneside, it is a true champion of local businesses and people, working with many of the region’s top companies. It is also a huge believer that those who can, should support local firms that have been hard hit by the pandemic.

Managing director, Daniel O’Mahoney is part of a team of North East business professionals that are behind Open North Foundation. Established and chaired by Richard Swart, global sales director at Berger Group, it is a not-for-profit organisation, founded in summer 2020, as a direct response to the devastating impact of Covid-19 on the region’s SMEs. Grants and in-kind support are available to those that, with a little bit of help, have a promising future post-Covid. Everyone involved with Open North Foundation does so pro-bono.

Daniel, said: “Looking back over the past thirty years, the business landscape has changed greatly but one thing remains the same, the region is highly interconnected, everyone is separated by just one or two contacts and reputation is what matters most.

“We have been lucky here at Bradley O’Mahoney Public Relations in that we have actually been adding to our business over the last year,” said Daniel. “We’ve brought in new clients and worked tirelessly to provide a standard of excellence for both them and our existing clients. We never become complacent and the majority of our clients stay with us for the long haul because we are fully committed to them and constantly seek ways to raise the profiles of each and every one. The past year has been tough for many but for others it has provided opportunity and that has been encouraging to see.

“It is imperative that we continue to acknowledge and assist those firms that, through no fault of their own, have been badly impacted. Certain sectors have been hit harder and for longer than others, such as hospitality, which has really suffered as footfall dropped away dramatically in March 2020 and it is still not able to open fully.

“Hopefully, as we head out of the Covid-19 crisis, many of these businesses will be able to begin picking up where they left off. However, many will need a level of support to get back on their feet and that is what Open North Foundation was established to achieve.”

Daniel continued: “It is in everyone’s interests to support these firms because the North East business community is extremely interlinked and what affects one business has a trickle-down effect to others. If they disappear, it will have a serious knock-on effect.”

Wise words indeed.

Help, from Open North Foundation, can be provided to any business that was successfully operating prior to the pandemic and has a high chance of returning to normal levels of activity post-Covid. A therapy business in Chester-le -Street received a £1000 grant, a talent agency in Jarrow was awarded a £1500 and a Tyneside craft brewery was helped to open an on-site shop, after becoming a classic example of how Covid-19 has affected business. They went from selling 11,000 pints per week to under 2,000 overnight. In addition, a café in Stokesley not only received a grant of £1600 but also benefitted from the Foundation’s strategic partnership with Northumbria University, gaining a place on its business leadership programme at Newcastle Business School.

This has been a remarkable response to the coronavirus situation. Local firms like Bradley O’Mahoney are donating time, money, facilities and expertise to this fantastic cause. “Hats off to the Open North Foundation. In the depth of Covid-19, a plan was quickly put into place, donations sourced, the biggest of which so far is £10,000, and local firms came forward to assist, with many of the region’s leading business figures donating their time, free of charge, to help.”

Daniel is one of those people that wants to help others. He’s a trustee of Groundwork in North and South Tyneside and is chair of the Bishop Chadwick Catholic Education Trust, which will be the home of 34 schools by mid-2022. He was also involved in the refusal of a planning application to build a multi-storey housing complex on a historically sensitive part of Newcastle quayside.

We’d love to know what Daniel does in his spare time!

The answer is…he attracts new business to the Bradley O’Mahoney firm. Most recently, he and his team, including his two daughters, Sarah and Jane, have begun working with Peacocks Medical Group and the ventilation and refrigeration firm, HLA Services. He has also helped raise the profile of International home security alarm specialist, Verisure on its arrival in the North East, bringing with it the potential of up to 1,000 jobs over the next few years.

Bradley O’Mahoney is a PR company that lives on its reputation of getting results. You don’t attract the calibre of clients that Daniel and his team work with without being excellent at what you do.

And when your PR firm upholds ethical standards and wants to help people…well…you can’t go wrong.

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