North East Media News

Issue 122

Did you always envisage a career in the Marketing industry? I come from a family of creatives, so I developed an early interest in art and photography. I was also naturally good at maths and science, so when it came to choosing a degree, marketing felt like a natural fit where I could both express my creativity and use data and insights to inform decision making. I went on to do both my degree and a master’s in marketing, and from there have never looked back. What has been your career path so far? After University, I started my career as a Marketing Executive with B Daily, but I really wanted to see the world. I spent two years travelling extensively across Asia, Australia, and New Zealand. This gave me great global experience and perspective, and whilst away I realised how much I loved Marketing and knew that was where…