North East Media News

Issue 127

Knowing what to say, and, just as importantly, how to say it; can make all the difference when a business finds itself in front of a microphone, camera or journalist. That is the thinking behind a new dedicated Media Training Suite from Highlights PR, designed to give business owners, senior managers and spokespeople the confidence and practical skills they need to handle the media effectively. Based near Morpeth, the new suite provides a professional but relaxed environment where delegates can learn away from the distractions of their normal workplace. The training is deliberately practical, giving participants the opportunity to experience what it is really like to be interviewed rather than simply sitting through a presentation. The facilities are also used by Radio Northumberland, providing a working environment for the volunteerrun station and giving the suite a genuine broadcasting connection rather than simply recreating a studio environment for training purposes. The…